The Challenge
Deliver best-in-class tourism website design supporting the Explore Lake Guntersville brand, while promoting recreation, dining, hospitality and diverse tourism assets.
A separate, co-branded companion website was also needed to market sports-tourism, as well as a comprehensive visitor’s guide.
The Results
- American Advertising Award-winning website and visitor’s guide (Gold x2)
- 128,383 Users, 290,667 Pageviews in the relevant post-launch window, indicating rich multi-page engagement on explorelakeguntersville.com
- Delivered on time, on budget with 100% client satisfaction
The Partner
Marshall County, Alabama is home to numerous outdoor recreation areas including Lake Guntersville State Park, Cathedral Caverns State Park, and Buck’s Pocket State Park.
Lake Guntersville in particular is a major draw, with world-class bass fishing tournaments and international recognition. The cities of Guntersville and Albertville are also seen as up-and-coming areas for young families and retirees alike.
The Solutions
After investing in rebranding, Marshall County Tourism & Sports needed to “make a splash” with modern, UX-focused websites.
Red Sage’s research, design, and development teams focused on high-quality visuals, social integration, and pre-planned itineraries to make engagement easy and inviting. The new Lake Guntersville website was met with acclaim from community stakeholders and users alike.
The sports tourism-specific website leaned-in more heavily to that audience’s unique tastes and expectations.
