The Challenge
Greater Huntsville, Alabama is booming, attracting a huge influx of young professionals, families, and retirees. In the midst of all this development, the Land Trust’s mission has become more important than ever.
To re-engage existing audiences and connect with new ones, leadership sought a destination branding agency capable of driving a multi-phase brand building initiative – with an overhaul of the organization’s outdated website at the core.
The Results
- A gorgeous, modern website that elevates the Land Trust brand through clear messaging, stunning visuals, and frustration-free navigation for users
- 100% client satisfaction among diverse stakeholders, with positive public reception and engagements
- American Advertising Award-winner for website (Notable X)
The Partner
The Land Trust of North Alabama is a non-profit dedicated to preserving green spaces across the region. As a leader of community planning and eco-stewardship, the Land Trust’s impact can be felt in conservation, advocacy, recreation and education.
For both residents and tourists, Land Trust-managed assets are a huge draw, offering over 80 miles of public trails across 10,000 acres, guided hikes, family activities, and volunteer opportunities.
The Solutions
To build a next-gen brand for the Land Trust, the destination branding experts at Red Sage first facilitated deep research and audience analysis. Our findings informed final messaging, visuals, and website design.
This helped us deliver an exceptional user experience that communicates the Land Trust’s core values while guiding primary audiences to what they’re looking for, in the fastest, most effective way possible.
Later-phase brand-building efforts incorporate integrated paid media and content marketing, conveying the value of the Land Trust for outdoor recreationists across diverse demos.
