The Land Trust of North Alabama
AWARDS
2024 WebAward: Best Recreation Website
2024 Webby Awards Honoree: Community Websites
2024 Addy Award Noteable X: Interface and Navigation
The Land Trust of North Alabama is a nonprofit committed to protecting the region’s green spaces. As a leader in conservation, advocacy, and eco-stewardship, its work shapes community planning and outdoor recreation across the area. For residents and visitors alike, Land Trust–managed properties are a major draw, offering more than 80 miles of public trails across 10,000 acres, along with guided hikes, family programs, and volunteer opportunities.
Greater Huntsville, Alabama is booming, attracting a huge influx of young professionals, families, and retirees. In the midst of all this development, the Land Trust’s mission has become more important than ever. To re-engage existing audiences and connect with new ones, leadership sought a destination branding agency capable of driving a multi-phase brand building initiative – with an overhaul of the organization’s outdated website at the core.
To shape a next-generation brand for the Land Trust, Red Sage began with in-depth research and audience analysis, using those insights to guide messaging, visual direction, and website architecture. The result is a user experience that clearly communicates the Land Trust’s values while helping each audience quickly find what they need. Ongoing brand-building efforts now expand into integrated paid media and content marketing, highlighting the Land Trust’s value for outdoor enthusiasts across a wide range of demographics.
A modern, visually striking website that elevates the Land Trust brand with clear messaging, beautiful imagery, and intuitive, frustration-free navigation. The project earned unanimous approval from a wide range of stakeholders and strong public enthusiasm. It also won an American Advertising Award for website design (Notable X).
