The My Lake Guntersville campaign is a project of the W.E.T. Foundation – representing a coalition of diverse bodies throughout northeast Alabama, including several economic development, travel and tourism entities.
The goal of the recreation marketing campaign is to nurture long-term support, including financial commitments, for the protection of Lake Guntersville as an environmental, economic, recreational, and eco-tourism asset.
For years, W.E.T. (Water, Environment, Tourism) Foundation leadership had tried and failed to launch this initiative. Realizing they needed a strategic recreation marketing agency partner with experience guiding multi-stakeholder, multi-phase campaigns, Red Sage was selected through a competitive vetting process.
Our role was comprehensive: engineer a successful game plan, execute integrated consumer-targeted advertising and marketing to get the public onboard, and support Foundation leadership in soliciting political and financial support.
Red Sage’s team collaborated with the Foundation to craft the My Lake Guntersville campaign logo, a resonating tagline, a compelling fundraising pitch deck, and a targeted media and publicity plan.
We also developed an award-winning website, diverse social media content strategy, influencer collaborations, meticulously planned events, and print materials. The recreation marketing campaign has been an overwhelming success, honored many times for excellence and effectiveness.
