Positioned in northeast Alabama and home to Weiss Lake, Cherokee County is a small-town retreat within a 2-hour drive of Atlanta, Chattanooga, Huntsville, and Birmingham.
Boasting abundant natural beauty with a cost of living more than 20% below the national average, the community has cross-demographic appeal for recreationalists and retirees alike.
The Cherokee County, Alabama Chamber of Commerce & Tourism has a robust mission supporting business growth, livability initiatives, and travel.
The Chamber invested in strategic planning over several years, which positioned Cherokee County to become the “next big” quality-of-life destination. Outdoor recreation was identified as an especially strong draw for both livability and tourism.
To fully realize the opportunity, leadership sought an experienced place marketing agency, capable of re-engaging previous local visitors, as well as building fresh regional and national interest.
In a series of campaigns, Red Sage leveraged video-driven digital and social advertising, influencer strategies, and custom tactics to captivate core target audiences.
Successful place marketing, including digital marketing in the travel industry, requires authenticity. So focusing on the County’s outdoor appeal for diverse age groups and interests, our creative tapped into core motivators that often get people outside – adventure, discovery, and relaxation.
