The Challenge
In a competitive development landscape, Clift Farm offered something unique – a Southern living experience inspired by one family’s heritage and genuine love of the land. To tell that story and ensure it reached audiences with whom it would resonate, the project’s drivers needed a full-service agency with specialized experience in destination, attraction, and marketing for home builders.
Red Sage was selected to meet the multi-phased need for branding, website development, and ongoing communications.
The Results
- Successful brand and narrative development, with approval of developers and the Clift family
- American Advertising Award-winner for website (Silver)
- Successful attraction, growth of targeted retail supporting site development
- Sustained, cross-KPI social growth (e.g. Facebook Fans +79%, Impressions +92%, Brand Awareness +101%) in 12 months*
*Defined period of 12/31/22 – 12/31/23
The Partner
A project of Breland Companies, Clift Farm is a planned community unlike any other. Built on land the Clift family stewarded since 1850, the Southern-style mixed-use destination combines rustic natural charm with modern amenities including restaurants, events, and workspaces.
The Solutions
Clift Farm’s core identity, from site layout, to architecture, to interior design details starts with the Clift Family farming legacy. Using our experience in marketing for home builders, Red Sage pulled that rural history forward – into a modern, sophisticated Southern brand.
A core theme of heritage and home anchors the website, while showcasing Clift Farm’s diverse retail, dining and living attractions. For ongoing digital and social content marketing, our team focuses on authentic connections and “community feel” unique to the development.
