The Challenge
To realize Town Madison’s potential as a major regional destination, developers needed branding and a scalable website that could “grow over time” through multiple phases. They also needed modern consumer-focused location marketing to attract and sustain residential, retail, and attraction interest.
Content would need to highlight stakeholder partners across the community’s distinct Districts while advancing Town Madison’s own brand and value proposition.
The Results
- Successful attraction of first-to-Alabama retail and concepts, substantial foot-traffic
- Sustained, consistent growth in website engagement numbers over time (~1,300 pageviews/mo. to ~3,800 pageviews/mo.)*
*Defined period of 6/30/20 – 7/1/23, via Google Analytics - 21.23% sitewide Bounce Rate, an exceptionally strong performance metric indicating alignment of navigation and content with audience need
- Sustained, major social reach growth (Facebook +97%, Instagram +113%, Paid reach +124%) in 18 months*
*Defined period of 6/30/22 – 12/31/23 via Meta Insights
The Partner
Designed by Andres Duany, a world-renowned new urbanist planner, Town Madison spans 563 acres in the heart of the Tennessee Valley.
Considered one of the premier mixed-use developments south of Nashville, TN and north of Birmingham, Alabama, Town Madison connects beautiful living accommodations, play spaces and regional attractions for shopping, dining, and entertainment. The community is also home to the Rocket City Trash Pandas at Toyota Field.
The Solutions
Town Madison’s brand identity was designed to convey vibrancy, excitement, and life – all the things that residents and visitors alike would feel there. In web development, Red Sage focused on showcasing the full scope of Town Madison’s offerings, while providing clear pathways to various interests including restaurants, shops, attractions, hotels, and living options.
For ongoing location marketing through content, our team has leveraged the latest social content trends, capitalizing on short-form video and user-generated content to draw in diverse demos.
