A Milestone Achievement in Destination Website Design
Red Sage is proud to announce our status as an Honoree in the esteemed 28th Annual Webby Awards! This is a first for our agency in the coveted global competition, long known for recognizing “the best” of the Internet. Our website for The Land Trust of North Alabama has been honored in the Community category. It was singled out by judges amid a competitive pool of 13,000 entries worldwide.
This is the second major award for the Land Trust’s new website, designed and programmed by Red Sage. It was previously honored with a Notable X for Interface & Navigation at the American Advertising Federation of North Alabama’s ADDY Awards.
Reflecting on the 2024 Webby honors, Red Sage’s Vice President of Sales & Marketing, Michelle Stark, emphasized the rigorous research and audience analysis undertaken to deliver a next-level experience for visitors, recreationists, and environmentalists alike.
“To receive recognition in the Webby Awards is a really big deal in our industry. These awards are very, very competitive and only a fraction of entries rise to the top,” Stark said. “This achievement is a testament to the dedication and talent of our team, who worked tirelessly to create a website that not only showcases the mission The Land Trust but also captivates visitors from the moment they arrive.”
Website Development to Support one of North Alabama’s Biggest Natural Attractions
Launched in 2023, The Land Trust’s website boasts a contemporary aesthetic and standout user experience. It also incorporates programming techniques that facilitate rich visitor engagement. The site was developed as part of a larger ongoing partnership to refresh the Land Trust’s branding and core appeal. Organizational leadership wanted a highly-functional website that would reengage existing audiences, while captivating new ones.
The Land Trust of North Alabama is one of the region’s biggest natural draws. The non-profit, through its mission of preserving green spaces regionally, manages over 80 miles of public trails across 10,000 acres. It also offers hikes, family fun, and volunteer opportunities. The Land Trust’s impact can be felt in conservation, advocacy, recreation and education. Its new website had to reflect that.
“Partnering with Red Sage has been a truly rewarding experience,” Melanie Manson, The Land Trust’s Marketing Director, said. “Together we’ve crafted a revitalized website that educates visitors about our mission, while helping them discover and explore the wonders of nature in North Alabama.”
Building on a Legacy of Excellence in Destination, Attraction, Travel & Tourism Website Design
Red Sage Communications has long been known for stellar, industry-leading travel and tourism websites. Our work in the industry, as well as for community and economic development, has been recognized locally, regionally, and nationally. Other recent award-winning projects include websites for Alabama Black Belt Adventures Association and Explore Lake Guntersville.
As one of the Southeast’s top integrated agencies specialized in bringing people to places and building consumer-facing brands, Red Sage supports partners in a number of ways. We use integrated campaigns and marketing to revenue, tourism engagement, economic development, and talent attraction. Business Alabama Magazine gives Red Sage “Top Rank” status in both Advertising and Public Relations and we are also a Google Partner agency.
This new Webby Honoree recognition reflects Red Sage’s continued commitment to excellence in destination branding and website design, in service of client goals and objectives.
The Internet’s Go-To Awards for Recognizing the Best of the Best
The New York Times hails the Webby Awards as the “Internet’s highest honor.” The International Academy of Digital Arts & Sciences manages the annual competition. As a leading international awards organization, IADAS’s Webby Awards celebrate excellence on the Internet. Categories include Websites and Mobile Sites, Video, Advertising, Media and PR, Apps & Software, Social, Podcasts, Games, and AI, Metaverse & Virtual. Established in 1996, The Webby Awards has continued to grow in prominence. This year entries were received from all 50 states and over 70 countries worldwide.
The judging criteria for The Webby Awards include overall experience, excellence in website and mobile site categories. These include content, structure & navigation, visual design, overall experience, functionality, and interactivity.
