Workforce Challenges: A Strategic Approach for Destinations, Employers, and Economic Development

Workforce recruitment and talent attraction is a challenge for communities and employers.

In today’s difficult hiring market, economic development organizations, cities, communities, and destinations face a unique set of challenges in attracting and retaining a skilled workforce.  Shifting demographic trends, evolving educational paradigms, and changing cultural expectations have created a complex environment for economic growth.  It’s something the Red Sage team has helped major employers navigate for […]

Repeat Visits: Strategies for Destination, Attraction, and Place Marketers

Grow repeat visits as a destination, attraction or venue and grow revenue.

In the dynamic world of destination marketing, securing a one-time visit is just the beginning.  The true challenge lies in transforming visitors into loyal patrons who return time and again, creating a cycle of sustained success.  Whether you’re a Destination Marketing Organization (DMO), a city planner, or a representative of a municipality, understanding the factors […]

Resources for Destination Marketers: A Comprehensive List

The internet has a number of resources for destination marketers, as well as DMOS and attractions. Red Sage has gathered some of them in one place.

In the ever-evolving landscape of destination, attraction, and place marketing, staying ahead requires a wealth of resources.  Whether you’re a Destination Marketing Organization (DMO), a city planner, or a municipality representative, having access to valuable data, tools, and expert insights is paramount.  In this comprehensive guide, we explore a plethora of resources tailored to mid-sized […]

Brand Awareness as Power: Fueling Growth in the Modern U.S. Travel Economy

Brand awareness is critical in the travel and tourism sectors. Brands need to be visible to even be in consideration.

In the ever-evolving landscape of the modern United States travel and tourism industry, the importance of brand awareness cannot be overstated.  As the economy continues to transform, with digitalization at its core, investing in robust advertising and marketing strategies is a non-negotiable aspect for destinations aiming to grow their visitor pipelines.  Bottom line – if […]