Workforce Challenges: A Strategic Approach for Destinations, Employers, and Economic Development
In today’s difficult hiring market, economic development organizations, cities, communities, and destinations face a unique set of challenges in attracting and retaining a skilled workforce. Shifting demographic trends, evolving educational paradigms, and changing cultural expectations have created a complex environment for economic growth. It’s something the Red Sage team has helped major employers navigate for […]
Repeat Visits: Strategies for Destination, Attraction, and Place Marketers
In the dynamic world of destination marketing, securing a one-time visit is just the beginning. The true challenge lies in transforming visitors into loyal patrons who return time and again, creating a cycle of sustained success. Whether you’re a Destination Marketing Organization (DMO), a city planner, or a representative of a municipality, understanding the factors […]
Resources for Destination Marketers: A Comprehensive List
In the ever-evolving landscape of destination, attraction, and place marketing, staying ahead requires a wealth of resources. Whether you’re a Destination Marketing Organization (DMO), a city planner, or a municipality representative, having access to valuable data, tools, and expert insights is paramount. In this comprehensive guide, we explore a plethora of resources tailored to mid-sized […]
Google Partner Agency 101: Teaming Up for Integrated Advertising and Digital Marketing Can Deliver Better Results
In 2024, the digital marketing landscape can feel overwhelming, especially for organizations that want to outsource paid advertising but aren’t totally sure how to vet and find a quality agency partner. That’s where a Google Partner agency comes in. As a top-ranked, full-service integrated shop, with a long history of successful omni-channel campaign management, we’ve […]
Brand Awareness as Power: Fueling Growth in the Modern U.S. Travel Economy
In the ever-evolving landscape of the modern United States travel and tourism industry, the importance of brand awareness cannot be overstated. As the economy continues to transform, with digitalization at its core, investing in robust advertising and marketing strategies is a non-negotiable aspect for destinations aiming to grow their visitor pipelines. Bottom line – if […]
