Navigating Tourism Recovery: Hurricane Helene Relief

Two disaster relief workers in red vests walking through a hurricane-affected area to provide aid and support.

Tourism Recovery After Hurricane Helene: How We Can Help In the wake of Hurricane Helene, many communities in our region face unimaginable challenges.  Homes have been lost, businesses devastated, and lives forever changed.  As we witness this destruction, our hearts ache for those impacted.  Now is a time for unity and support for our neighbors in […]

Green is the New Gold: Monetizing Sustainability in Destination Marketing 

In today’s travel landscape, ecotourism and sustainability have evolved from buzzwords to core values for many destinations.  As eco-conscious travelers increasingly seek out green destinations, and investors look to back responsible tourism initiatives, destinations that embrace sustainability can reap significant rewards.  But how can sustainable practices be leveraged as a marketing tool to attract these […]

Red Sage Receives Prestigious International Award for Best University Website

Web Marketing Association (WMA) awards website for best university website

Red Sage Wins 2024 WebAward for Best University Website Red Sage is excited to announce a 2024 WebAward for Best University Website, for our work with the Alabama Center for the Arts.  The Best of Industry recognition highlights our agency’s approach to first-in-class web design and reflects the deep skills of our team.  This is […]

Become a Fall Travel Destination: How Southeast Communities Can Attract Visitors in October

A happy group of girls, standing by their car with luggage, enjoys a scenic fall destination, surrounded by colorful autumn trees and mountains.

Embrace October’s Travel Opportunities in the Southeast United States The Southeast becomes a picturesque autumn tapestry as crisp October air brings cozy getaways to life across the region. With Fall Break nearing, lesser-known communities can shine by attracting travelers seeking unique, off-the-beaten-path experiences.  Here’s how Southeast communities can capitalize on school calendars, to become the […]

Workforce Challenges: A Strategic Approach for Destinations, Employers, and Economic Development

Workforce recruitment and talent attraction is a challenge for communities and employers.

In today’s difficult hiring market, economic development organizations, cities, communities, and destinations face a unique set of challenges in attracting and retaining a skilled workforce.  Shifting demographic trends, evolving educational paradigms, and changing cultural expectations have created a complex environment for economic growth.  It’s something the Red Sage team has helped major employers navigate for […]

Repeat Visits: Strategies for Destination, Attraction, and Place Marketers

Grow repeat visits as a destination, attraction or venue and grow revenue.

In the dynamic world of destination marketing, securing a one-time visit is just the beginning.  The true challenge lies in transforming visitors into loyal patrons who return time and again, creating a cycle of sustained success.  Whether you’re a Destination Marketing Organization (DMO), a city planner, or a representative of a municipality, understanding the factors […]

Resources for Destination Marketers: A Comprehensive List

The internet has a number of resources for destination marketers, as well as DMOS and attractions. Red Sage has gathered some of them in one place.

In the ever-evolving landscape of destination, attraction, and place marketing, staying ahead requires a wealth of resources.  Whether you’re a Destination Marketing Organization (DMO), a city planner, or a municipality representative, having access to valuable data, tools, and expert insights is paramount.  In this comprehensive guide, we explore a plethora of resources tailored to mid-sized […]