To develop a campaign that would resonate with audiences and capture the heart of the VBC’s message, we started with a research-driven development phase. Based on input from stakeholders and community members, as well our own market research, we developed a full campaign brand: theme, logo, messaging, and creative assets.

We also laid out an integrated marketing plan, leveraging traditional and digital advertising, organic social media, earned media, multimedia and video content, custom merchandise, print collateral, influencer and ambassador activation, interactive campaign events, and more.

During the 13 months of the campaign, we offered ongoing strategic partnership for the VBC’s in-house team to support campaign implementation. Most notably, the Red Sage team led digital paid media efforts, creative direction and design, multimedia production, strategy development, and results monitoring and analysis.