Space and Missile Defense Symposium
SMD Symposium is the space and missile defense event of the year, bringing together thousands of professionals to Huntsville, AL, annually. The symposium is the leading educational, professional development, and networking event in the space and missile defense community.
This symposium not only celebrates a storied history but also propels innovation and strategic dialogue.
The SMD Symposium aims to attract the right professionals, officials, leaders, and allies from around the world to participate in conversations during its three-day event in a paid registration capacity.
Seeking an agency that could deliver results and bring the right kind of attendees to the event, the SMD Symposium Committee partners with Red Sage to execute strategies to increase awareness, drive registration, and boost total revenue.
Throughout a multi-year partnership, Red Sage has designed and delivered strategies to foster affinity with primary audiences, as well as key sub-audiences.
We’ve developed creative, multi-platform videos featuring the voices of SMD Symposium attendees to drive the narrative of the exclusive networking and advanced conversations that professionals in the industry won’t want to miss. Leading up to the event, seasonal paid destination advertising campaigns run through digital and social media.
Digital YouTube ads delivered 371,130 impressions and 365,755 full views, achieving an exceptional 98.41% view-through rate over a three-month campaign. LinkedIn ads added more than 300,000 impressions, reaching 100,000 users and hitting 83% audience saturation within the 120,000-person target. Event attendance rose 12.2% from 2023 to 2024 (8/1/23–8/1/24). Looking back, attendance hit 6,545 in 2023 (+12.9% over 2022), 5,799 in 2022 (+40% over 2021), and 4,394 in 2021 following the canceled 2020 event. Revenue also climbed 21%, increasing from $424,388 in 2021 to $537,547 in 2022.
