National Tour Association
National Tour Association (NTA) is the leading community for packaged-travel professionals across North America. With a legacy of fostering collaboration and innovation in the travel industry, NTA brings together tour operators, travel advisors, destination representatives, and tour suppliers to create unforgettable travel experiences.
Through a robust network, industry-leading events like Travel Exchange and Contact, and a suite of member resources, NTA equips its members to grow their businesses and deepen professional relationships.
NTA needed a trusted partner to capture the energy and value of its premier in-person events (Travel Exchange and Contact) and translate those experiences into compelling content that would connect with members and prospects alike.
NTA sought to elevate its social media presence and better showcase the meaningful connections, education, and opportunities that happen when travel professionals come together. Red Sage Communications was brought on as an on-site content and social media partner to help amplify the impact of NTA’s events in real time, while also generating a library of assets for ongoing brand storytelling.
Since engaging in a partnership with National Tour Association in November 2024, Red Sage has served as an embedded content and social media team at NTA’s flagship events—Travel Exchange and Contact—capturing and sharing real-time moments that reflect the energy, connection, and value of the NTA experience.
We’ve delivered engaging on-site social coverage, including live posts, short-form video, photography, and behind-the-scenes storytelling to help extend the reach and resonance of NTA’s events far beyond the venue walls.
As of 2025, Red Sage is proud to serve as NTA’s official marketing partner, collaborating closely on strategic initiatives that elevate the NTA brand, support membership growth, and strengthen its position as the go-to association for packaged-travel professionals.
Red Sage’s real-time content creation and social media strategy produced immediate, measurable impact for NTA’s event presence and brand visibility.
At Travel Exchange, NTA experienced a 2,074% increase in social media engagement and a 587% increase in impressions, demonstrating the power of live, strategic content to energize and expand their digital audience.
At Contact, the momentum continued with a 432% increase in engagement and a 375% increase in impressions, further validating the value of integrated, on-site content support.
These results helped NTA significantly grow brand awareness, strengthen community engagement, and position its events as can’t-miss opportunities for travel professionals both online and in-person.
