Global Tampa Bay

Project Details

CLIENT

Global Tampa Bay

SERVICES

Destination of Choice | Identity Brand Building | Websites

The Partnership

Global Tampa Bay (GTB) is a regional collaboration between the Tampa Bay Economic Development Council, Pinellas County Economic Development, and the Pasco Economic Development Council.

The mission of GTB is to increase international business opportunities for companies within the region and to market the region globally as a top business destination.

The Challenge

GTB sought to elevate the organization’s brand and showcase the competitive assets of the region, resonate with international business interests, and attract local companies to explore global trade opportunities.

The Solutions

Red Sage refreshed GTB’s brand by enhancing existing elements and redesigning the website to give the brand a fresh, professional, and easy-to-navigate structure aligning to GTB’s core mission and goals.

In addition, we designed social media assets, a newsletter template, and a tradeshow booth to give the organization a cohesive brand across all consumer touchpoints, and build a flexible foundation for future marketing and content needs.

The Results

  • A revitalized brand that authentically represents the organization’s identity and ambitions.
  • A website that feels modern, engaging, and aligned with user expectations.
  • Stronger audience connection and clearer storytelling across digital and print materials.
  • Positive feedback from both internal stakeholders and external audiences.
  • A visual system built for long-term adaptability and growth.
  • Improved credibility and trust through a professional, modern presentation.
  • Simplified internal workflows and empowered teams to apply the brand consistently.

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