2026 Trends To Implement In Your Marketing Plan

2026 Trends for DMOs to Keep on Their Radar As 2025 winds down, destination marketing organizations (DMOs) are already looking ahead to what will define success in 2026. The coming year will be shaped by a mix of technological advancements, shifting traveler perceptions, and evolving budget realities. Here are the trends that should be top […]

Key Consumer Shifts Reshaping DMOs

From Wallets to Wellness: Consumer Shifts Every DMO Should Know Consumer behavior is evolving fast—and for destination marketing organizations (DMOs), keeping up isn’t optional. From economic pressure to health-conscious choices and digital disruption, people are rethinking what matters and choosing experiences that offer more than just a great photo. As a DMO, staying relevant means […]

Amplify Your Destination: A Guide to Embracing Musical Tourism

What Destination Marketing Organizations Should Know About Music Tourism Musical tourism is evolving beyond the traditional concert experience. Today, it represents a rich cultural experience, seamlessly blending music with hospitality, travel, dining, and retail. Tourists are seeking full-sensory experiences tied to music history, local artists, and iconic venues. This shift gives destination marketing organizations the […]

Tariffs and Tourism: How to Pivot with Purpose in Uncertain Times

The Ripple Effects of Tariffs and Tourism: Could the U.S. be Rolling Up the Welcome Mat for International Travel? When we think about tariffs and tourism, we often envision their impact on goods and products rather than services like travel. However, the tourism sector is also significantly affected by tariffs, especially when it comes to […]

Red Sage Welcomes New UX Content Strategist

Red Sage Communications Welcomes Chris Thurston as UX Content Strategist We are thrilled to announce the newest addition to the Red Sage team: Chris Thurston, who joins us as our UX Content Strategist. Based in Bangor, Maine, Chris brings a unique blend of linguistic expertise, military discipline, and creative flair to our agency.    A […]