Award-Winning Work: Red Sage Earns HSMAI Honors
Red Sage Wins HSMAI Adrian Awards for Positively Decatur We’re excited to share that Red Sage Communications earned a Silver and Bronze HSMAI Adrian Award for our paid and organic social media work with Positively Decatur. These awards honor excellence in travel marketing. Each entry is judged based on marketing objectives, creativity, quality, content, and […]
Why Every DMO Should Conduct a Year-End Marketing Audit
The Benefit of a Year-End Marketing Audit As the travel season winds down and holiday campaigns hit full swing, many destination marketing organizations (DMOs) shift their focus to performance reports, board presentations, and setting goals for the new year. But there’s one crucial step that often gets skipped: the year-end marketing audit. An audit isn’t […]
Red Sage Wins Big With MarCom Awards
We’re thrilled to announce that Red Sage Communications has earned top honors in the 2025 MarCom Awards. Our team brought home a Platinum Award for Cook’s Pest Control Integrated Marketing Campaigns, a Gold Award for Mazda Toyota Manufacturing’s “This Could Be You” video, and two Honorable Mentions for website work with the Huntsville Botanical Garden […]
2026 Trends To Implement In Your Marketing Plan
As 2025 winds down, destination marketing organizations (DMOs) are already looking ahead to what will define success in 2026. The coming year will be shaped by a mix of technological advancements, shifting traveler perceptions, and evolving budget realities. Here are the trends that should be top of mind as you prepare your strategies. AI’s Expanding […]
Key Consumer Shifts Reshaping DMOs
From Wallets to Wellness: Consumer Shifts Every DMO Should Know Consumer behavior is evolving fast—and for destination marketing organizations (DMOs), keeping up isn’t optional. From economic pressure to health-conscious choices and digital disruption, people are rethinking what matters and choosing experiences that offer more than just a great photo. As a DMO, staying relevant means […]
Amplify Your Destination: A Guide to Embracing Musical Tourism
What Destination Marketing Organizations Should Know About Music Tourism Musical tourism is evolving beyond the traditional concert experience. Today, it represents a rich cultural experience, seamlessly blending music with hospitality, travel, dining, and retail. Tourists are seeking full-sensory experiences tied to music history, local artists, and iconic venues. This shift gives destination marketing organizations the […]
Tariffs and Tourism: How to Pivot with Purpose in Uncertain Times
The Ripple Effects of Tariffs and Tourism: Could the U.S. be Rolling Up the Welcome Mat for International Travel? When we think about tariffs and tourism, we often envision their impact on goods and products rather than services like travel. However, the tourism sector is also significantly affected by tariffs, especially when it comes to […]