Three Must-Know Trends for 2026
Right now, we’re at a crossroads. Technology is rapidly changing how people discover and choose travel experiences. It’s also giving organizations and operators exciting opportunities to engage new audiences – in ways never imagined. But all this change can feel… overwhelming. How can you tap into this “technological acceleration” in a way that’s purposeful? And […]
“Smarketing” Strategy: How to Align Sales & Marketing
In my role as V.P. of Sales & Marketing with Red Sage, I specialize in vetting and onboarding new partnerships for the agency. I’m also a long-time startup mentor for companies within HudsonAlpha’s Institute of Biotechnology. That means I spend a lot of time talking with CEOs, presidents, executive leaders, entrepreneurs, and so on, trying […]
Alabama Rising: Observations Ahead of the Governor’s Conference on Tourism
Ahead of the 2025 Alabama Governor’s Conference on Tourism, our team has been thinking a lot about how much our state’s tourism ecosystem has grown—not just in numbers, but in heart, strategy, and national recognition. We’ve been in enough industry rooms over the years to notice a shift. Ten years ago, Alabama was often an […]
AI’s Impact on Tourism Marketing: New Realities and How to Adapt to Them
It’s not your imagination, AI’s impact on tourism is evolving daily. Carving out digital visibility, specifically search-driven conversions, is harder than ever. And the change is happening FAST. As we approach planning cycles for 2026, here are some key AI and market-driven realities to consider. AI and the no-click internet are changing how people discover […]
Garden Marketing Strategy Lessons from the American Public Gardens Association Annual Conference
For communities lucky enough to have them, public gardens are often a centerpiece attraction – a place of discovery, tranquility, and joy in nature. That “natural appeal” makes them quite different from other large attractions needing marketing and promotions. Think of a typical Six Flags Amusement Park or Silverwood, where the draws are often rollercoasters […]
Destination & Experience Marketing: Takeaways from National Tourism Association’s Contact ’25 Conference
National Tourism Association’s Contact conference has wrapped for the year! 2025’s event was truly one for the books, featuring a dynamic slate of speakers with strategic focus on how to improve outcomes in destination and experience marketing. Read on for a recap of what stood out as key takeaways from the Red Sage team in […]
Beyond the Bucket List: Marketing to Travelers in Today’s Economy
Marketing to Travelers in Today’s Economy is all About Realness Travelers today aren’t following guidebooks—they’re following a feeling. This is a big departure from recent years, in which the “do it for the ‘Gram” travel psyche dominated. Tourists prioritized perfectly plated brunches, pose-ready vistas, and flawlessly filtered sunsets from the rooftop infinity pool. These experiences […]
Elevating Southern Tourism: What to Look For in a Tourism or Destination Website Design Agency
Finding the Right Destination Website Design Agency for your Next Project In the vibrant landscape of tourism marketing across the American South, destination websites are as relevant and important as ever in attracting travelers and driving bookings. As decision-makers in destination, attraction, and place industries throughout the region, understanding and harnessing the potential of emerging […]
Red Sage Named Webby Award Honoree for Land Trust of North Alabama Website Design & Development
A Milestone Achievement in Destination Website Design Red Sage is proud to announce our status as an Honoree in the esteemed 28th Annual Webby Awards! This is a first for our agency in the coveted global competition, long known for recognizing “the best” of the Internet. Our website for The Land Trust of North Alabama […]
Workcation Destinations: How Southern Communities Can Thrive in the “Workleisure” Travel Market
Workleisure Travel and the Workcation are Here to Stay As the world continues to adapt to the remote-hybrid work model, a new trend is emerging in the travel industry: workcations. These “workleisure” experiences blend business with pleasure, offering travelers the opportunity to work remotely while exploring new destinations. The rise of workcations presents an exciting […]