Did you know that Twitter generates 9 times more business-to-business (B2B) leads than both Facebook and LinkedIn? While I’m definitely not advising you to ignore Facebook or LinkedIn, it is past time to get into the Twitter game.
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Despite the varied objectives for companies attending tradeshows, every company wants their tradeshow booth to stand out from their competition. It takes more than a friendly face and personable staff to capture the attention of passing attendees, which is why a striking tradeshow design is critical to the success of your booth.
Here are a few tips on how to survive your first tradeshow as a vendor.
In the world of B2B marketing, exhibiting at industry tradeshows is a frequent tool in the arsenal for building brand awareness and generating leads. Too often, businesses fail to think beyond their booth and never reach the potential visibility and results that can be gained. Here are the top six ways to get beyond your booth and power up your tradeshow presence – and results.
Ever wonder how to leverage your website and the power of the www into more tradeshow booth traffic?
There are three things you can do with your website that may help.
Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe:
Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly.
Your brand, much like yourself, changes over time. As your company grows to match the current social and economic demands placed upon it, it is your job to make sure that your brand stays relevant as well. A brand audit is a great way to do that.
A brand should capture a complete story for your company, organization, even your community. Within that story, you can create distinct identities for sub-sectors like city districts, service sectors, product lines, and more, through the use of text and/or color without changing the look and feel of your established brand.
With so many different factors to keep up with, it can be hard to do SEO right. But, how you do it wrong? Here are five ways you can keep your site from showing up in a Google search.