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Cooking up Corporate Campaigns

Written by Guest Blogger Posted in 2015, May

Cooking up Corporate Campaigns

Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe:

All Aboard: Getting New Brand Buy-In

Written by Guest Blogger Written by Guest Blogger Katie Woods Posted in 2015, May

All Aboard: Getting New Brand Buy-In

Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly.

How to Kick Your Site into Overdrive

Written by Teresa Smith Posted in 2015, April

How to Kick Your Site into Overdrive

Ever hear folks talking about websites and they use a bunch of letters that sound like they belong with cars: GT, SS, GTO, SEO, SEF, URL? Okay, so maybe I’ve mixed them up a little bit. But just like the right tires can make a difference in the ride and performance of your car, there are things you can do to improve the performance of your website.

Mighty Morphin Powerful Logos and their Hidden Symbolism

Written by Guest Blogger Posted in 2015, April

Mighty Morphin Powerful Logos and their Hidden Symbolism

I’m sure you’re wondering why this blog post has anything to do with a 90’s childhood delight. Well, if you’ve ever watched the Mighty Morphin Power Rangers, the story is pretty simple. A group of kids are secret super hero ninjas that ‘Morph’ right before your very eyes to kick the booties of the evil minions of Rita Repulsa and Lord Zedd (yes, I am a huge nerd and I’m super proud of it).

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