Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online advertising?”
Articles tagged with: SageAdvice
You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals.
Website trends are ever-evolving and while it can be difficult to keep up with all the changes, having an up-to-date website is critical for your business. Websites create value by increasing your visibility online, growing your credibility as a company, and providing timely and useful information to your consumers.
“How does anyone ever find your site without knowing your exact domain name?” Admittedly, most everyone already knows the answer to this question. Search engines! – and most specifically Alphabet, Inc.’s ubiquitous Google.com.
Christmas is right around the corner, and Red Sage wants to spread the holiday cheer by sharing a few ways to promote local businesses during the most wonderful time of year.
On the heels of Black Friday, Small Business Saturday, and Cyber Monday comes Giving Tuesday. For the fourth year, the Tuesday following Thanksgiving Day has been dedicated to kicking off the most giving season of the year. Giving Tuesday celebrates giving and supports businesses and non-profits across the globe.
One of the best ways to boost your online presence and put your brand in front of your audience is by having a blog. Blogging helps create three things that are beneficial to your brand: current content, consistent content and sharable content.
To quote Julie Andrews, “Let’s start at the very beginning, a very good place to start.” What is an online presence? Your business’ online presence is the result of every post, listing, webpage, and social account that can be linked to your company through an online search.
Or in the words of The Rolling Stones – It's Only Rock & Roll - But I like it!
We can help your website's visitors LIKE what they see on the page and interact with it more!
In the words of one of my favorite email experts Christopher Lester, “Inboxes are crazy, y’all.” And he’s right. Email marketing is one of those things I have a love/hate relationship with. Basically, I love to hate it. Can I say that as an email marketer? Yes. And so can you. Why? Because email marketing can be hard.