Social media is a very valuable tool when used correctly, allowing businesses to interact with customers on their terms. Social media gives businesses the unique opportunity to respond to customers at any moment – when they need help, when they have something good to say, when they need a problem corrected.
Articles tagged with: SageAdvice
For the longest time, the big buzz word in search engine optimization (otherwise known as SEO) has been keywords. To optimize your site, you did keyword research, worried about keyword density (the number of times a keyword appears in the content), and hoped you had optimized for those keywords correctly so that Google would place you at the top of the search engine results. Recently, the SEO game changed.
Each year, I spend a few days in Chicago at the CMS Expo. CMS stands for Content Management System and there are many out there to choose from. Several years ago, we made Joomla our CMS of choice.
Joomla is a free, open-source software that anyone can download and work with. The word Joomla is from a Swahili word, jumla which means ‘all together’ and that accurately describes the Joomla community, with programmers, developers and front-end users all sharing information and ideas.
So many times, the biggest challenge we face when doing website design or graphic design for customers is getting good photographs to use in the project.
The best photos are typically real, as in NOT stock photos.
We saw the difference first-hand when David Higginbotham came to take staff photos of our team for our new website which will launch soon.
I just returned from the Economic Development Association of Alabama Summer Conference where I kicked off the conference with a presentation on how to market your community online. The top five things I talked about:
1. Content is king (and people don't read) - make sure your content is data-heavy and paints a clear picture of all aspects of your community. But don't use paragraphs when you write your content...