For the longest time, the big buzz word in search engine optimization (otherwise known as SEO) has been keywords. To optimize your site, you did keyword research, worried about keyword density (the number of times a keyword appears in the content), and hoped you had optimized for those keywords correctly so that Google would place you at the top of the search engine results. Recently, the SEO game changed.
Guest Blogger Friday, 17 August 2012
Social media is a very valuable tool when used correctly, allowing businesses to interact with customers on their terms. Social media gives businesses the unique opportunity to respond to customers at any moment – when they need help, when they have something good to say, when they need a problem corrected.
Customer service isn’t just one of the things we focus on at Red Sage – it’s the only thing. A lot of places say they go above and beyond normal customer service, and many of them probably do.
In my time as a business development associate for Red Sage, I’ve had people thank me for simply answering my phone. And while that’s great, I want them to know they can depend on me for bigger things. I want them to know that I am their partner rather than just another vendor.
Quick, what internet browser are you using to read this blog post? And don’t tell me it’s Netscape! If you’ve never bothered to notice the icon you click every day to get to Facebook take heed. The internet is a colossal, wonderful, and potentially dangerous place, which is why it’s so important to ensure you’re using a modern web browser.
Communication is simply the transfer of intended meaning, and if you don’t say it right, meaning can be completely lost or simply mean nothing at all. “I’m blind” seemed to mean nothing to those that passed by, but “It’s a beautiful day and I can’t see it” meant everything.
You’ve all seen the TV show Hoarders where people’s homes are overrun with newspapers, odds and ends, empty food containers, and some times dead animals collected over several years. The thought of it disgusts and shocks viewers. And sometimes inspires us to do some spring -cleaning.
Graphic designers often get a similar visceral reaction to a poorly designed, cluttered page.
When you’re developing content – writing – the most important step in the process is not putting words on screen. This remains true no matter what you’re writing about – or for: website content, brochure copy, even social media posts. The most important step in the process is proofreading.
"How do I show up on the first page of the Google search results?" This is one of the most common questions that I get asked and there is never an easy answer. It's like asking someone how to win at poker. While search engine optimization requires a certain level of skill, there will always be some luck of the draw, too. To minimize your reliance on luck and focus on skill, here are a few universal things to get you started off in the right direction.
As a Business Development Associate, networking is a huge part of my job. Oftentimes, the importance of networking is overlooked. However, I once had a great manager tell me “People do business with you because they like and trust you.” The question to follow up on that statement is “How do you get people to like and trust you?” The answer is get out there and let them get to know you.
Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to them.
If you own a landscape company you will likely notice the weeds and wild monkey grass in front of my house. If you own an obedience school for pets you will probably be unable to ignore me as I chase the dog around my neighborhood. If you are an english teacher you might find it difficult to continue reading this article. So, being a photographer, I notice photos. As a business person you should know that the photos that you choose to represent you and your company are important.
So you’ve spent an hour at the home improvement store looking at hundreds of paint swatches. You pick the perfect color, buy a gallon of paint, and rush home for a few hours of DIY. Then just as you step back to appreciate your hard work, you realize that perfect golden hue you selected, once on your walls under natural sunlight, looks like a less-appealing dingy mustard.
Have you recently noticed that less people are visiting and engaging with your company Facebook page? What about on your personal page – have you noticed that you aren’t seeing a lot of posts from businesses you follow lately? If you answered yes to either of these questions, you’re not alone.
Websites are not a "build it and they'll come" project. I've come to realize over the last few months that a lot of people are forgetting this very important fact. No matter how great the site is, it can't live up to its potential without a little more work afterwards. You would think that the idea of promoting your website would be a pretty obvious thought, but even the best of us tend to forget to do it when we get wrapped up in the day-to-day operations of our business.
Here at Red Sage, we look at business development in a different way. Well, actually, we like to think we look at everything in a different way, but that is beside the point. As a business development associate, I am very sensitive to the fact that while I am in “sales” I do not want to be viewed as just a salesperson or vendor. I prefer to be viewed as a partner.
Your website provides potential customers with a first impression of your business. While you no doubt know how important first impressions are when meeting people, you may be surprised to learn, when it comes to your website, first impressions are made extremely quickly, are hugely influenced by design, and have far-reaching implications for your business.
Click, click, click. You enter an address and wait for the web site to load. As the images and text appear, your eyes dart back and forth. And you make your initial decision to stay on the site or not. As Drew shared in last week's blog, that decision making time takes less than a second.
You can ask anyone you meet about the value of social media, and unless they belong in one of those annoying GEICO commercials, they're going to have an opinion. There are the Negative Nellies who say it's a waste of time and money. The die-hard fans that can't go five minutes without saying "I need to Tweet this!" (Guilty as charged during our Christmas card stuffing extravaganza.) And those in between who believe they need to be more active on social media but don't really know where to start.
When I lived in Nashville, I developed a strong ability to find and take advantage of the best free and cheap things to do and get in the city. My best deals included free events at the park, new music and books borrowed from the library, entertaining stories in a free writer’s group, and best of all – free food.
So, we all know the jingle made famous by State Farm...."Like a Good Neighbor, State Farm is there". It is actually more than just a jingle. It really does work. Here at the Red Sage World Headquarters, we feel the same. We really do try to be a good neighbor as a company.
A couple weeks ago, I gave a presentation, “Managing Your Social Media Image as a Young Professional” at our local Chamber of Commerce to a leadership group composed of almost two dozen young professionals. This topic is so important – and so often overlooked – I’d like to share some of the insights from that presentation in this blog post. And while the title may say ‘young,’ the information certainly is not limited to those under 40.
Unless you’re a web design nerd (like me) you probably have no idea what “responsive web design” means. However, you may notice that more and more of the sites you visit every day are embracing this technology. And it could be the key to getting your customers' attention. In a nutshell, responsive websites automatically and dynamically customize the look of each page based on the device you’re using to view it.
"Can't you just use the logo on my website on the banner you're designing for me?"
I'm not calling out any specific customer. Over the past 20 years, I've heard this phrase or something similar more times than I'd dare count. And with so many different types of file formats a logo can be saved in, it's no wonder people are confused. And the answer is, we could use that graphic, but it would be blurry and pixilated and everyone would be bummed.
So, here is a run down of a few of the most common formats used and an explanation of what each is best suited for.
The amount of information and options available in Google Analytics, a free web analytics and tracking and reporting tool, can be overwhelming. Since we provide Google Analytics training as part of our web development services, we have learned how to boil it down to its essence. Below are some of the basics, tricks, and fun things about Google Analytics that we share with our customers.
In the How to Use Google Analytics – Part I post, I went through several of the main sections in the Audience part of Google Analytics as well as the new social stats available. The next step is to understand how those visitors are finding you and where they are going once they are on your site.
As web standards have matured over the years, few new features have had quite the impact on web design as the ability to choose from and display a limitless number of fonts on your website.
I recently had a conversation with a local media professional about personal use of social media – Facebook and Twitter in particular – when one also handles social media accounts for one or multiple companies. I mentioned that I do not have a personal Twitter account. To say she was shocked might be an understatement.
Guest blogger Craig Robinson explains why a roofer should roof and social media marketing should be left to the social media experts.
I clearly remember the first time I really noticed customers don’t really read proofs of projects I have worked on. I worked at a printing company in Birmingham and had designed a business card, sent the proof and approval form, and received word to move forward with production from the client. When the customer picked up the printed cards, he complained that his name was spelled wrong and should have been Stephen not Steven and asked how I could mistype it. I thought, “Dude, it’s your name, not mine — you approved the proof.”
It has been said that today’s youth will be hit with 1 billion advertisements within their lifetime. Marketing used to be easy, right? Place an ad in the newspaper, radio, tv, and put up a billboard. Bam! Done. Not so much anymore.
One of the things that I am struggling with this year is finding a balance to my life. It feels as if everything from my personal life to my work life is off-kilter this year. Hopefully though, the following lessons I have been learning this year will help you find some more balance in your life.
Although I've been a graphic designer for 20 years, my first love was writing. I earned a degree from the University of Montevallo (PV!!) in mass communications. While there I took several art classes including design courses from Richard Dendy. Many of the students complained about how difficult and intense he was. I actually enjoyed the challenge and still appreciate the fundamentals he hammered into us.
There’s a schism happening in the world of interface design. Seeing that we design interfaces every day, it’s important that we take note, if not take sides. The debate is over a design concept known as skeuomorphism, and while the discussion is, by definition, cosmetic, it gets to the very core of how we interact with the physical objects of the past and the digital objects of the future.
When the topic in our Monday morning staff meeting turned to whose turn it was to write a post, I cringed. I knew mine was coming up, and for once, I wasn’t very gung ho about it. Typically, I love writing a blog post. It’s completely different writing from the content development I do for our customers, and gives me a little creative freedom. I even used to have my own personal blog, “back in the day.” (Do people even say that anymore?)
Often times when I meet with new companies, I am asked “What do I need to get started?” This is kind of a broad question. However, I think that we have pretty well established a toolbox of “basics”. When planning and reviewing your upcoming marketing efforts there are a few things that need to be made a priority.
One of the first things that we ask all of our customers is, "Who is your audience?" This is an important question in marketing because it defines everything that you do and not knowing your exact audience can lead to a lot of lost time and money. The following are some of the ways that we help customers define their audience.
Less is more. That’s the lesson for the day. In advertising, it’s always the lesson, but never as much so as when it deals with billboards. Here are a few simple things to remember when working with your designer. Remember, the message on your billboard has only a few seconds to reach your target.
If you’re a Twitter user, then you’re no stranger to the hashtag (#). But until last month, if you hung out primarily in the wonderful world of Facebook, you probably don’t know what a hashtag is, why people would dream of using, or even HOW to use one. Though certain people have been erroneously using hashtags on Facebook for months (hi Dragon Lady!), most people have not.
Oprah has her favorite things list, so I figured I could have a favorites list too. While I can't personally give away free gifts, there is a free service on everything in this list.
One of the first things that I tell my clients is that I am not the technical end of things…at all. However, I have a fabulous team of people supporting me that are that strong technically. Thank goodness for that because one thing that I know is that my strengths lie in my people skills and not my programming skills. Hence the reason that the lights are still on and the doors are still open here at Red Sage Communications world headquarters.
One night I’m walking through JCP looking at curtains and cookware when I round the corner and there stands a huge display devoted to products using Pantone colors. The graphic designer geek in me woke up.
In my previous post I covered some of the basics of using JCE to add and format content on your site. For those looking to add more than just text, Part 2 of this 2-part series will teach you how to add photos, videos, tables, and other multimedia elements to your site.
Let’s play a word-association game. I’ll say a word or phrase and you tell me the first thing that comes to mind.
Social Media.… Did you think of Facebook? Twitter?
Paid posts.… I bet you thought of Facebook again. Maybe even Twitter. But, you need to also be thinking about LinkedIn.
In a 2009 Tedx talk, Simon Sinek talked about the importance of "why" when it came to leadership and corporate stories. He said, "People don't buy what you do; people buy why you do it." He reasoned that companies, like Apple, that tell their stories by focusing on "why" rather than "what", "who", and "how", tend to be more successful than companies that talk only about the details. Why is why so important?
What is the protocol for interacting with professional contacts on social media networks?
I began my research on this topic by enlisting my fellow Red Sagers. I asked them all what their take was on engaging with professional contacts. Do you friend or not?
Remember when gas cost less than $1 per gallon? It still pains me to see prices stuck between $3 and $4 per gallon now. Inflation is a part of life. Almost everything costs more now than it did 5, 10, or 15 years ago.
One thing we discuss with our clients before beginning a marketing plan is what their goals are for marketing. We do the same thing before starting a social media marketing plan. Though the results are different from a standard marketing plan to a strictly social media marketing plan, two things are often mentioned: increase sales and increase awareness.
This has been a busy month for me here at Red Sage. With the year starting to wind down, I am now planning the marketing activities for 2014 for several of our customers. The customers and I are looking back over this year’s activities and figuring out what worked and what did not turn out as well as hoped. We’re brainstorming new ideas and seeking out new opportunities. Most importantly, we’re taking a moment to take a step back and look at their companies.
One of the first things I do when someone calls me to inquire about our services is ask, “How did you hear about us?” We like to keep track of whether it was our stellar marketing skills or our outstanding networking skills. Advice and tips on both of these skills can be found in prior blogs written by yours truly. Although, I am quite certain that you have already read and memorized all of my blogs. Ahem. I digress.
Last week, we held design sessions with two clients who both referenced a logo we had designed as a favorite of theirs. It was Magnolia River’s logo that we updated a few years ago. Below you can see their original logo and its streamlined successor.
I recently had a hiking accident which put me off work for a week and has me working from home for awhile. While I cannot say that the transition has been made with complete ease, I will say that it could be a lot worse. I credit this to the fact that Red Sage has a back-up plan.
You’ve all seen the commercial: A busy suburban mom with a young child in the back seat suddenly experiences car trouble that leaves her stranded in an unfamiliar place. With her car insurance agent on speed dial, she and her child are soon rescued and returned safely home by a polite, smiling agent. While it is obvious they are selling car insurance, more importantly, they are also providing security and peace of mind.
Done! Submit! Confirm! … so close, but why is nothing happening? All I see on the screen is a bright red box informing me about an error: “There was a problem with your submission.” After scanning through the online form I noticed that I not only forgot to confirm the crucial information of my email address, but I also have the joy of re-entering all the information I strenuously gathered and entered seconds before.
A lot has changed in the search engine optimization (SEO) world since I started working with Red Sage. It used to be that the one of the secrets to SEO success was keywords. What keywords you used, how often you used them, and where you used them could often affect where your site showed up in the search results.
Twas the week before Christmas, when all through Red Sage
Not a creature was stirring, nor turning a page.
The red mugs were hung on the stairwell with care,
In hopes that Ric Paler soon would be there.
If you are like most people, you probably found yourself a little stressed over the holidays with extra events and items on your to-do list. This can happen at other times of the year than just over the holidays, so I thought I would share some tips on how to stay organized and (mostly) on time when you have over-extended yourself.
Often customers ask what software we use in our office to manipulate photos. They might need to have the flexibility of editing photos for their website, or they might be interested in creating projects at home as a hobby.
A black swoosh.
A little blue bird.
A red bulls eye.
A green mermaid.
These words conjure images of established brands and, most likely, the emotions you associate with their companies.
We all know that the first impression is alway the most important one. That is true for the dating life, the job search, or anywhere we come in contact with new groups and peers. The same is also true for a website. And how does a website create the important first impression? …
If you have met me then you probably know that I like people. I like to be around people. I like to laugh, talk, and socialize. What you may not know is that I get terribly nervous in big groups and around people that I do not know. I am a bit of an introvert in that sense.
It goes like this.
A client wants to select his own photography for a project and sends over a number of awesome images. But the images are low resolution. Assuming a professional photographer has been hired, I email the client requesting he send over higher resolution files. Then comes his response.
1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
By now you’ve heard of Pinterest, even if you’re not quite sure what it is. Well, listen up! Pinterest is not only here to stay, it has become a top five social media site in less than five years of existence. More important than that, the value of Pinterest for small businesses is quickly and consistently outweighing results from others in that top five category (yes, you, Facebook).
Vacations are usually pretty exciting, but if you end up being stuck at your parent’s house in a different country your daily routine can get messed up quickly. Not to speak of your day time job. Fortunately, I am very lucky to work at an amazing company that understood my dilemma and tried everything to put me to work thousands of miles away and seven hours ahead of time.
Every day, my inbox fills up with several e-newsletters, Google alerts, monitors, and blogs. While most people would call this "spam" or "useless trash", this daily influx of emails is a treasure trove of golden content for me. I am a content curator, or in laymen's terms, I collect and share content from others. While it takes a little time commitment, there are two really good reasons why I do it and why you should too:
So recently, I gave you some tips on networking for introverts. This time around, I would like to give you some tips on networking for extroverts. An extrovert, as defined by Merriam-Webster, is a friendly person who likes being with and talking to other people: an outgoing person.
Over time some logos require an update or refresh. In November, I highlighted some logos that benefitted from a redesign. These logos dropped fussy details for a modern, more streamlined look.
About a year and a half ago, I wrote a blog post about Facebook’s promoted posts. At the time, I was pretty against them.
As promised, here is the much awaited follow up to my previous post, The Power of Pinterest for Small Business, lovingly crafted by this pinoholic. In that post, I summarized what most of us have realized already: Pinterest is here to stay.
So true! When I first came to Red Sage I did not know what I was getting into. Fresh out of school and naïve to the world, I came tumbling into the doors of Red Sage. My courage and fearlessness prevented me from running back out the door, or maybe it was just the exhaustion from coming up those daunting stairs. They soon put me to work and I must say I learned a lot.
There is a real danger in going through life and business without goals. Goals, especially in business, help keep you motivated, focused, and aware of the bigger picture. So, how do you make strong goals, keep them going, and actually accomplish them? By following these simple steps...
For those that know me, you know that one of my passions is working out. I LOVE it. It is what I do to socialize, to be healthy, to relieve stress, and to have fun. What you may not know is that I did not grow up as an athlete… at all.
Facebook friends and gadget geeks were buzzing with excitement during the launch of Amazon’s smartphone. I however was thrilled to know Adobe was having their own big launch that featured some cool updates to their software and, more importantly, the introduction of their new stylus for iPad.
As a culture, we seem to be predisposed to find joy in the mistakes of others – and social media has only amplified this phenomenon. The truth is, some mistakes are just funny. Others, we are just happy didn’t happen to us, as is the case in most of the following #HashtagFails examples.
Fear of negative comments or reviews often gives our clients cause to pause when considering whether or not to start a blog or participate in social media. Here’s the thing: If people are extremely pleased or displeased with your product or service, it is likely that there is already internet chatter brewing… You just aren’t aware of it.
When new companies, and old ones for that matter, come to us for marketing services, they often first ask about their website. They either need one or their outdated site needs to be revamped.
If you've taken Heather's advice in her last blog, 3 Reasons Why Your Website is not Enough, you may be wondering where to start now. Here are three business development tools that almost every business should have in addition to their website.
Here’s the scene: The new intern tasked to produce the company newsletter feels it needs a bit of holiday cheer. He chose a great photo and didn’t get too crazy with the fonts. But then he looked at the company logo. It looked stuffy and unfriendly to him. With the best of intentions he switched the logo’s teal to a holiday green and replaced the “o” in the company name with a clip art wreath.
I come from a college football town. (OK, I really come from a town where every single boy in my class had to play football to have a team, but I lived in, and went to college in, a college football town.) Badger fans take their football seriously – or so I thought until I moved to the South.
The traditional 4 Ps of marketing (Product, Price, Place, Promotion) are all about controlling your brand and guiding the stories, ads, and details released to the world. In today’s digital age, that traditional mindset just doesn’t work anymore.
As most of you know, I have accepted a new opportunity and will be moving on from this Island of Misfit Toys. As I was packing up my things, I came across an old dried out bottle of shoe polish. Why on earth do I have it, you might ask?
Mirror, mirror on the wall, who is the thriftiest of them all? Me? I'll take that title gladly. As a lover of things free and cheap, I shared five best free marketing ideas and it was one of my favorite blog posts. Now, it is time to give out some more free marketing ideas.
For years, the general rule for designing a website was to use a not-too-tall image, followed by a headline and text whose sole purpose was to attract the attention of a suitor named Google.
It was often frustrating for me because I’d have access to a stunning photograph deserving of a large footprint in the design. Coming from a print design background, I loved using large, striking photography. But a rule also borrowed from the print design world was to keep important text close to the top of a web design or “above the fold.” This phrase harks back to the days when newspapers were king, and top stories went above the folded crease.
I have a confession to make: I absolutely, positively adore Taylor Swift.
Her concert is the only one I have ever attended where the t-shirt line was longer than the beer line. My fiancé and I may or may not have been (but probably were) the only two adults at the show that did not have a child in attendance with us.
Let’s face it, we all have those days when we wake up in the morning and we feel like we are trudging through a barren desert void of good ideas. We try as hard as we can to find that one oasis in the desert, chock full of great ideas. Yet, sometimes it’s best to relax and let those ideas come to you. Brace yourselves: I'm about to share with you my patent pending (not really) guide to finding inspiration.
The holidays are fast approaching and, if you’re like many small business owners, your business depends on having a healthy 4th quarter. In a perfect world, you would already have your social media campaign strategy on paper and be implementing it; but if you haven’t started, it’s not too late to get your small business ready for the holidays. And then, bookmark this page for next year.
Here’s the thing: Blogs are a dime-a-dozen these days. Now more than ever, you need a way to stand out from the crowd. If you want a blog that people actually look at consistently, there are a few simple things you can do.
Today is Giving Tuesday. After the money spent on Thanksgiving dinners and Black Friday/Small Business Saturday/Cyber Monday deals, today is the day that you are encouraged to share a little of that money with a non-profit organization.
Advertisers are pulling out the stops with new commercials hoping to divide consumers from their hard-earned dollar. As a designer I pay attention to advertisements and commercials for the new hot toy or gadget. Most people I know fast forward past commercials on their DVRs, but I actually enjoy watching them. Here are three of my favorites this season.
While the elves are hard at work putting finishing touches on Santa’s special gifts in the North Pole, I want to share a few email marketing tips for all of Santa’s helpers a little closer to home.
We all have that special list of Christmas movies we watch every year. My list includes Home Alone, A Walt Disney Christmas, and all the others listed in this post. Today I want to take you on a holiday journey that shows how our favorite Christmas films relate to our businesses. Oh, by the way SPOILERS AHEAD!
A blog post is just like a Swiss Army knife. It may look ordinary at first glance, but a tug in a few areas and out will pop a wide assortment of content that you had no idea existed. A real time-saving, inspiring social media tool kit of posts, tweets, infographics, and so much more can be tucked into a few paragraphs of a single blog post.
To continue the great advice Ellen gave last week on 4 Ways to Kick Start Your Marketing in 2015, the three Red Sage Marketing Coordinators, Amanda Andrew, Heather Thompson, and Katie Woods, spent some time researching one specific marketing trend or tool that they feel will greatly change how you reach your target audience in 2015.
There is nothing I like better than a bucket of fried chicken – well you know, except maybe a FREE bucket of fried chicken (which I have been known to receive). Closely following that would be picking out gorgeous color combinations.
At Red Sage, when someone comes to us to help them build a new website, they have the option of writing the content themselves. Often, knowing that they possess the most knowledge about their company and industry, the client will choose to move forward on that path, but they often run into a few problems.
While there are many “do-it-yourself” website tools that allow you to create and maintain your own site from inception, building a website from scratch can be overwhelming to most people. Luckily, Red Sage uses tools that allows for the best of both worlds.
Everyone at Red Sage knows I’m a huge Game of Thrones fan, so it is no surprise that this blog is Game of Thrones themed. If you have no idea what Game of Thrones is, I highly recommend you watch it. It is one gripping show! It's got a little bit for everyone: dragons, betrayal, drama, magic, zombies, swords, fighting, explosions, secrecy, Sean Bean,Peter Dinklage, and shocking twists!
Written by Guest Blogger
Wondering about some affordable ideas for marketing your small business? You’ve come to the right place! #TipJarThurs
If Google Analytics only tracks metrics for your website, can it really be that useful when determining your overall marketing strategy? Here are just a few ways that you can use Google Analytics to plan your marketing.
This person asks "What is your BEST advice for marketing my company?" How will Heather answer? Watch this week's #TipJarThurs video to find out!
Pretend for a minute that I’m a game show host on the popular Family Feud, and I’m going to ask you to give me the top answer to 5 questions in 20 seconds. Previously, I had surveyed 100 people and compiled the top answers to each.
We’ve all been there – a project coming up, and you’re feeling completely uninspired to work on it. This week’s #TipJarThurs video addresses the issue.
We recently completed a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis during our annual company retreat. While many people have heard of a SWOT, less people know what to do with the results.
So, you want to blog more, but just don’t think you have the time? Find out our best tips and tricks in this week’s #TipJarThurs video.
We frequently hear the question, “What exactly is SEO?”
SEO became an Internet marketing buzzword several years ago, but we find that many people still do not understand the premise behind SEO – or how to make it work for their company.
I’m sure you’re wondering why this blog post has anything to do with a 90’s childhood delight. Well, if you’ve ever watched the Mighty Morphin Power Rangers, the story is pretty simple. A group of kids are secret super hero ninjas that ‘Morph’ right before your very eyes to kick the booties of the evil minions of Rita Repulsa and Lord Zedd (yes, I am a huge nerd and I’m super proud of it).
Are you struggling to have your website show up in organic search results? Are you considering online advertising? Let our #TipJarThurs video help you out.
Want to know how important a blog is to your website? Watch our #TipJarThurs video to find out!
A brand should capture a complete story for your company, organization, even your community. Within that story, you can create distinct identities for sub-sectors like city districts, service sectors, product lines, and more, through the use of text and/or color without changing the look and feel of your established brand.
Will we answer your question about #branding in today’s #TipJarThurs video? Find out!
If you have questions about why your logo looks different on different things, this week’s #TipJarThurs video is for you!
Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly.
Think it might be time for a logo refresh? Find out what Amanda thinks about that in this week’s #TipJarThurs video.
Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe:
Did you start out with a small product or service line, but have grown it over the years? This week’s #branding discussion may be for you. #TipJarThurs
We continue our weekly advice on tradeshows with this week’s video!
Wondering what marketing materials you need to take to your next tradeshow? #TipJarThurs #Marketing #Tradeshows
Despite the varied objectives for companies attending tradeshows, every company wants their tradeshow booth to stand out from their competition. It takes more than a friendly face and personable staff to capture the attention of passing attendees, which is why a striking tradeshow design is critical to the success of your booth.
Wondering how to choose colors for your company? Suspect they aren’t that important? Let Heather give you a tip on that.
Although stock image sites provide high-quality images and vectors that are an excellent resource, there is something significant, raw, and beautiful when it comes to custom digital illustrations and digital paintings. In my opinion, it makes you linger. If there is one thing that is going to make you stand out that no one else will have, it is a custom illustration.
Would you hire an amateur to perform surgery on you or replace your carburetor? Probably not. So why do you need a graphic designer? For the same reason you need a surgeon or a mechanic – sometimes, it’s just best to leave things to the professionals.
Sometimes in an effort to make something “font-astic,” people go a little overboard. So what exactly is overboard? Heather answers “how many are too many [fonts] in one design?” in this week’s video.
We often get a blank stare from our customers when we ask whether they have an EPS version of their logo file. This week’s #TipJarThurs video is dedicated to helping answer the question “What IS an EPS file?”
Content marketing is a big buzz word in the marketing industry right now. It simply describes a marketing tactic that uses blog posts, website content, social media posts, videos, photos, and other content to gain and retain a certain audience. It is based on a strategy and works much like a newspaper or magazine.
One of the current industry “buzz words,” do you really know what content marketing is? Heather’s video should help!
Amanda answers the question “What social media channels should I be on?” in this week’s video.
Let’s face it, you either use Instagram religiously or know someone that does. Personally, I love Instagram - from the beautiful variety of filters to its video clip features, Instagram is a great way to connect visually. The interesting thing about Instagram is it is a very powerful tool for businesses. I not only follow my friends and family, but I also follow my favorite brands.
Leverage your pinfluence by making your website and blog pinnable with Pinterest’s downloadable widgets. Just like similar buttons for Facebook or Twitter, this “Pin It” widget enables consumers to engage and share your company’s products.
We’ve all been there. It’s first thing Monday morning and you’re staring blankly at a stark white document on your computer screen with the title “This week’s social media posts,” and all those great ideas you had while you were in the shower this morning are now absent from your brain and you are left with a wordless document.
In the words of one of my favorite email experts Christopher Lester, “Inboxes are crazy, y’all.” And he’s right. Email marketing is one of those things I have a love/hate relationship with. Basically, I love to hate it. Can I say that as an email marketer? Yes. And so can you. Why? Because email marketing can be hard.
Have you tried email before but didn't feel like you got results? This week's TipJarThurs video may be for you!
Templates are great things for non-designers to design emails. And with just a bit of knowledge, you can pull in some holiday cheer!
Wondering about how to build your online presence so that you're easier to find? April has your answer in this week's TipJarThurs video!
While you may know that you need an online presence, you may not know how to build one. Our TipJarThurs video can help.
So you want to create more visibility for your company but don't know which social channels to be on - or if you should be using social media at all. Watch our TipJarThurs video for more information.
One of the best ways to boost your online presence and put your brand in front of your audience is by having a blog. Blogging helps create three things that are beneficial to your brand: current content, consistent content and sharable content.
On the heels of Black Friday, Small Business Saturday, and Cyber Monday comes Giving Tuesday. For the fourth year, the Tuesday following Thanksgiving Day has been dedicated to kicking off the most giving season of the year. Giving Tuesday celebrates giving and supports businesses and non-profits across the globe.
Wondering if you need a blog to maintain a good online presence? You've come to the right place! This week's TipJarThurs video has the answer.
Christmas is right around the corner, and Red Sage wants to spread the holiday cheer by sharing a few ways to promote local businesses during the most wonderful time of year.
Wondering about how to budget for online advertising but just don’t know where to start? You have come to the right place!
If you're a non-profit, this week's TipJarThurs video has some great advice for little-to-no-cost advertising.
Website trends are ever-evolving and while it can be difficult to keep up with all the changes, having an up-to-date website is critical for your business. Websites create value by increasing your visibility online, growing your credibility as a company, and providing timely and useful information to your consumers.
You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals.
Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online advertising?”
Social Media advertising is a great way to create brand awareness and get your company out there, but if you're wondering if you should replace all of your traditional efforts with social media, you're not alone. Amanda tackles this question in this week's TipJarThursday video.
While it can be tempting to use the same old familiar font over and over again, why not freshen up that company newsletter, PowerPoint, or memo with a fresh, new, and best of all, FREE font?
Just how important is consistency in branding and marketing? We have a TipJarThursday video dedicated to this very topic!
While I am not a huge fan of “buzz words,” content marketing is more than just a hot topic right now, it’s a strategic plan. We hear it all the time: Content Marketing is the new way of marketing, but that exactly does that mean?
Just what is 'content marketing' and how do you do it? We have the answer in this TipJarThurs video!
Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.
Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing.- BUT social media videos play by different rules than traditional video outlets, and here’s how!
Our goal is to find tools that make social media management EASIER and less TIME consuming for our customers. So here are 6 social media tools we think are worth trying this month!
Worried about how you'll keep up with your social media while on vacation? Well we have just the tips for you!
Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy?