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Ellen Didier

Ellen Didier Friday, 06 July 2012

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Showcase your Community Online for Economic Development

Written by Ellen Didier Posted in June, 2012

Showcase your Community Online for Economic Development

I just returned from the Economic Development Association of Alabama Summer Conference where I kicked off the conference with a presentation on how to market your community online. The top five things I talked about:

1. Content is king (and people don't read) - make sure your content is data-heavy and paints a clear picture of all aspects of your community. But don't use paragraphs when you write your content...

Picture Better Marketing

Written by Ellen Didier Posted in July, 2012

So many times, the biggest challenge we face when doing website design or graphic design for customers is getting good photographs to use in the project.

The best photos are typically real, as in NOT stock photos.

We saw the difference first-hand when David Higginbotham came to take staff photos of our team for our new website which will launch soon.

Five Steps to Naming a Company

Written by Ellen Didier Posted in October, 2012

Five Steps to Naming a Company

One of my favorite things to do at Red Sage is to help potential business owners name their new company. What a privilege it is to be there at the birth of a company and to be involved in something as important as coming up with a solid business name and brand! Of course, we’ve also used this process to help existing businesses name brands, products, services, or even to create a tagline. Whatever you are naming in your business, read on to learn how to create a high-impact name that will get your new brand off to a great start.

Sing in your lifeboat: 6 New Year’s Resolutions from Red Sage

Written by Ellen Didier Posted in 2012

Sing in your lifeboat: 6 New Year’s Resolutions from Red Sage

2012 was a good year in business for Red Sage, but a tough one for our team as several team members were facing significant personal challenges – not the least of which was Teresa's journey battling cancer. This certainly has a way of putting life's priorities into perspective because at the end of the day, as the head of Red Sage, I realize more than ever that the most important journey is the one we take as people, not as a company.

Staying Relevant within Disruptive Industry Change

Written by Ellen Didier Posted in 2013, January

Staying Relevant within Disruptive Industry Change

I often think back to when I started Red Sage back in 2006, and note how different the tools of marketing are today compared to back then. I started Red Sage in a traditional, well-established industry. While the internet had certainly made an impact and websites were a fairly new development but quite common, the other tools of marketing were largely what they always had been: print, broadcast media, billboards, networking, etc.

Corporate Blogs: Great Marketing or Torture??

Written by Ellen Didier Posted in 2013, May

Corporate Blogs: Great Marketing or Torture??

There are so many reasons why starting and maintaining a blog for your company makes sense. We have seen first hand at Red Sage how a strong blog can drive significant traffic to a website and, more importantly, even intrigue prospects into calling to learn more about our services. Blogs offer the opportunity to release fresh, good content onto social media platforms and improve SEO so a website shows up better in search engine results. A blog can build relationships with customers, friends, and prospects by sharing knowledge as well as our very human responses to the topics we write about, thereby making a company look more like the humans that work there.

A Basic 10-Step Strategic Planning Process for Small Businesses who want to Succeed

Written by Ellen Didier Posted in August, 2013

A Basic 10-Step Strategic Planning Process for Small Businesses who want to Succeed

Strategic planning doesn’t have to take a ton of time or resources. Too often, small business owners put off strategic planning until they have more time to dedicate to it and the results are often that business stagnates and the company doesn’t keep improving or growing. Our team at Red Sage follows this basic 10-step process once a year, which has helped us stay strong as a company and keeps our focus on activities and goals that will help us continue to grow and improve. Here’s how we do it:

Personal is NOT Private: Top 5 Tips for Online Reputation Management

Written by Ellen Didier Posted in October, 2013

Personal is NOT Private: Top 5 Tips for Online Reputation Management

Have you noticed that many people seem to be suffering from a “lack of a filter” on Facebook and other social media? It always amazes me how open people are at sharing personal information or sharing their (sometimes very vocal) opinions in their own posts or on other people’s posts. Makes for interesting reading but I don’t think they realize that their online activities may be hurting their career.

3 Fun Ways to Share Corporate Christmas Cheer

Written by Ellen Didier Posted in December, 2013

3 Fun Ways to Share Corporate Christmas Cheer

Each year Red Sage tries very hard to go above and beyond when sharing Christmas greetings with our customers and friends. We have learned a lot over the years about how to make our Christmas communication activities more meaningful and, yes, more engaging. Here are some of the things we do that have accomplished our goals of making people smile, getting them involved with our team, and helping give back to our community.

Efficiency vs. Innovation: Surviving the Epic Battle

Written by Ellen Didier Posted in 2014, February

Efficiency vs. Innovation: Surviving the Epic Battle

Red Sage is growing. That is the great news! We have gone from five employees just two years ago to our current staff of nine wonderfully quirky and talented people. This has called for some major internal adjustments to make sure communications and service quality don't break down because of business growth and to ensure new team members get brought up to speed quickly.

A Quick Roadmap to Branding Your Business

Written by Ellen Didier Posted in September, 2014

A Quick Roadmap to Branding Your Business

I visited the World of Coca Cola in Atlanta with my family a couple of summers ago. While my daughters were most impressed with getting to taste dozens of brands produced by Coca Cola around the world, as a marketer I was most impressed with the story the museum shared of how the Coca Cola brand developed over time to become one of the world's most loved brands. There is little more rewarding in business than building a brand that people become emotionally connected to and passionate about. As business owners, how do we pull this off as we build our own brands?

Beyond Your Booth: 6 Ways to Power up Your Tradeshow Presence

Written by Ellen Didier Posted in 2015, June

Beyond Your Booth: 6 Ways to Power up Your Tradeshow Presence

In the world of B2B marketing, exhibiting at industry tradeshows is a frequent tool in the arsenal for building brand awareness and generating leads. Too often, businesses fail to think beyond their booth and never reach the potential visibility and results that can be gained. Here are the top six ways to get beyond your booth and power up your tradeshow presence – and results.

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