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Articles in Category: September

Guest Blogging Success: Why is It So Important?

Written by Guest Blogger Deepak Gupta Posted in September, 2013

Guest Blogging Success: Why is It So Important?

As a blogger of any length of time, you've probably heard of guest blogging. However, most website owners perceive this as just one more task to add to their ever-increasing list of online marketing projects. Most feel they barely have enough time trying to write their own blog posts, create interest throughout their audiences and drive traffic to their own websites, let alone worry about doing the same on anyone else’s website or blog. Many also ask, "Besides, what is the benefit of doing someone else's job, right?"

Why Say Why

Written by Guest Blogger Posted in September, 2013

Why Say Why

In a 2009 Tedx talk, Simon Sinek talked about the importance of "why" when it came to leadership and corporate stories. He said, "People don't buy what you do; people buy why you do it." He reasoned that companies, like Apple, that tell their stories by focusing on "why" rather than "what", "who", and "how", tend to be more successful than companies that talk only about the details. Why is why so important?

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