Remember when gas cost less than $1 per gallon? It still pains me to see prices stuck between $3 and $4 per gallon now. Inflation is a part of life. Almost everything costs more now than it did 5, 10, or 15 years ago.
Articles in Category: September
As a blogger of any length of time, you've probably heard of guest blogging. However, most website owners perceive this as just one more task to add to their ever-increasing list of online marketing projects. Most feel they barely have enough time trying to write their own blog posts, create interest throughout their audiences and drive traffic to their own websites, let alone worry about doing the same on anyone else’s website or blog. Many also ask, "Besides, what is the benefit of doing someone else's job, right?"
How much is too much? Less is more. White space is your friend. All things we say to our customers at one time or another. But really…how much is too much on your website.
What is the protocol for interacting with professional contacts on social media networks?
I began my research on this topic by enlisting my fellow Red Sagers. I asked them all what their take was on engaging with professional contacts. Do you friend or not?
In a 2009 Tedx talk, Simon Sinek talked about the importance of "why" when it came to leadership and corporate stories. He said, "People don't buy what you do; people buy why you do it." He reasoned that companies, like Apple, that tell their stories by focusing on "why" rather than "what", "who", and "how", tend to be more successful than companies that talk only about the details. Why is why so important?