Ever wonder about the future of the web? More specifically the future of your website? If you do, then I've got an opportunity for you. If you don't, no worries, we've got this. And yes, the title is another 80s reference – extra points if you can name the artist!
Articles in Category: October
One of the first things I do when someone calls me to inquire about our services is ask, “How did you hear about us?” We like to keep track of whether it was our stellar marketing skills or our outstanding networking skills. Advice and tips on both of these skills can be found in prior blogs written by yours truly. Although, I am quite certain that you have already read and memorized all of my blogs. Ahem. I digress.
This has been a busy month for me here at Red Sage. With the year starting to wind down, I am now planning the marketing activities for 2014 for several of our customers. The customers and I are looking back over this year’s activities and figuring out what worked and what did not turn out as well as hoped. We’re brainstorming new ideas and seeking out new opportunities. Most importantly, we’re taking a moment to take a step back and look at their companies.
Have you noticed that many people seem to be suffering from a “lack of a filter” on Facebook and other social media? It always amazes me how open people are at sharing personal information or sharing their (sometimes very vocal) opinions in their own posts or on other people’s posts. Makes for interesting reading but I don’t think they realize that their online activities may be hurting their career.
One thing we discuss with our clients before beginning a marketing plan is what their goals are for marketing. We do the same thing before starting a social media marketing plan. Though the results are different from a standard marketing plan to a strictly social media marketing plan, two things are often mentioned: increase sales and increase awareness.