One of my favorite things to do at Red Sage is to help potential business owners name their new company. What a privilege it is to be there at the birth of a company and to be involved in something as important as coming up with a solid business name and brand! Of course, we’ve also used this process to help existing businesses name brands, products, services, or even to create a tagline. Whatever you are naming in your business, read on to learn how to create a high-impact name that will get your new brand off to a great start.
Articles in Category: October
Have you recently noticed that less people are visiting and engaging with your company Facebook page? What about on your personal page – have you noticed that you aren’t seeing a lot of posts from businesses you follow lately? If you answered yes to either of these questions, you’re not alone.
So you’ve spent an hour at the home improvement store looking at hundreds of paint swatches. You pick the perfect color, buy a gallon of paint, and rush home for a few hours of DIY. Then just as you step back to appreciate your hard work, you realize that perfect golden hue you selected, once on your walls under natural sunlight, looks like a less-appealing dingy mustard.
If you own a landscape company you will likely notice the weeds and wild monkey grass in front of my house. If you own an obedience school for pets you will probably be unable to ignore me as I chase the dog around my neighborhood. If you are an english teacher you might find it difficult to continue reading this article. So, being a photographer, I notice photos. As a business person you should know that the photos that you choose to represent you and your company are important.
Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to them.
As a Business Development Associate, networking is a huge part of my job. Oftentimes, the importance of networking is overlooked. However, I once had a great manager tell me “People do business with you because they like and trust you.” The question to follow up on that statement is “How do you get people to like and trust you?” The answer is get out there and let them get to know you.