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Articles in Category: November

*Required Form Design

Written by Guest Blogger Sarah Heidtman Posted in November, 2013

*Required Form Design

Done! Submit! Confirm! … so close, but why is nothing happening? All I see on the screen is a bright red box informing me about an error: “There was a problem with your submission.” After scanning through the online form I noticed that I not only forgot to confirm the crucial information of my email address, but I also have the joy of re-entering all the information I strenuously gathered and entered seconds before.

Marketing That Matters

Written by Guest Blogger Written by Guest Blogger Katie Woods Posted in November, 2013

Marketing That Matters

You’ve all seen the commercial: A busy suburban mom with a young child in the back seat suddenly experiences car trouble that leaves her stranded in an unfamiliar place. With her car insurance agent on speed dial, she and her child are soon rescued and returned safely home by a polite, smiling agent. While it is obvious they are selling car insurance, more importantly, they are also providing security and peace of mind.

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