There are so many reasons why starting and maintaining a blog for your company makes sense. We have seen first hand at Red Sage how a strong blog can drive significant traffic to a website and, more importantly, even intrigue prospects into calling to learn more about our services. Blogs offer the opportunity to release fresh, good content onto social media platforms and improve SEO so a website shows up better in search engine results. A blog can build relationships with customers, friends, and prospects by sharing knowledge as well as our very human responses to the topics we write about, thereby making a company look more like the humans that work there.
Articles in Category: May
Often times when I meet with new companies, I am asked “What do I need to get started?” This is kind of a broad question. However, I think that we have pretty well established a toolbox of “basics”. When planning and reviewing your upcoming marketing efforts there are a few things that need to be made a priority.
When the topic in our Monday morning staff meeting turned to whose turn it was to write a post, I cringed. I knew mine was coming up, and for once, I wasn’t very gung ho about it. Typically, I love writing a blog post. It’s completely different writing from the content development I do for our customers, and gives me a little creative freedom. I even used to have my own personal blog, “back in the day.” (Do people even say that anymore?)
There’s a schism happening in the world of interface design. Seeing that we design interfaces every day, it’s important that we take note, if not take sides. The debate is over a design concept known as skeuomorphism, and while the discussion is, by definition, cosmetic, it gets to the very core of how we interact with the physical objects of the past and the digital objects of the future.