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Articles in Category: June

Less is Moore

Written by Guest Blogger Posted in 2013, June

Less is Moore

Less is more. That’s the lesson for the day. In advertising, it’s always the lesson, but never as much so as when it deals with billboards. Here are a few simple things to remember when working with your designer. Remember, the message on your billboard has only a few seconds to reach your target.

Communication is the Problem to the Answer…

Written by Teresa Smith Posted in 2013, June

Communication is the Problem to the Answer…

If you’re as old as me you might remember that the title of this blog is also a song lyric from ‘The Things We Do For Love’ by 10cc back in the late 70s. Yes. I’m that old – but even THAT’S not old enough for the senior discount at Kroger (that’s another story for another blog post). The lyric came to mind today when thinking through blog post options and seems to fit.

Know thy Audience

Written by Guest Blogger Posted in 2013, June

Know thy Audience

One of the first things that we ask all of our customers is, "Who is your audience?" This is an important question in marketing because it defines everything that you do and not knowing your exact audience can lead to a lot of lost time and money. The following are some of the ways that we help customers define their audience.

 

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