In the How to Use Google Analytics – Part I post, I went through several of the main sections in the Audience part of Google Analytics as well as the new social stats available. The next step is to understand how those visitors are finding you and where they are going once they are on your site.
Articles in Category: February
The amount of information and options available in Google Analytics, a free web analytics and tracking and reporting tool, can be overwhelming. Since we provide Google Analytics training as part of our web development services, we have learned how to boil it down to its essence. Below are some of the basics, tricks, and fun things about Google Analytics that we share with our customers.
"Can't you just use the logo on my website on the banner you're designing for me?"
I'm not calling out any specific customer. Over the past 20 years, I've heard this phrase or something similar more times than I'd dare count. And with so many different types of file formats a logo can be saved in, it's no wonder people are confused. And the answer is, we could use that graphic, but it would be blurry and pixilated and everyone would be bummed.
So, here is a run down of a few of the most common formats used and an explanation of what each is best suited for.
Unless you’re a web design nerd (like me) you probably have no idea what “responsive web design” means. However, you may notice that more and more of the sites you visit every day are embracing this technology. And it could be the key to getting your customers' attention. In a nutshell, responsive websites automatically and dynamically customize the look of each page based on the device you’re using to view it.
A couple weeks ago, I gave a presentation, “Managing Your Social Media Image as a Young Professional” at our local Chamber of Commerce to a leadership group composed of almost two dozen young professionals. This topic is so important – and so often overlooked – I’d like to share some of the insights from that presentation in this blog post. And while the title may say ‘young,’ the information certainly is not limited to those under 40.