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Articles in Category: 2013

A Simple Look at SEO in 2013

Written by Guest Blogger Posted in December, 2013

A Simple Look at SEO in 2013

A lot has changed in the search engine optimization (SEO) world since I started working with Red Sage. It used to be that the one of the secrets to SEO success was keywords. What keywords you used, how often you used them, and where you used them could often affect where your site showed up in the search results.

3 Fun Ways to Share Corporate Christmas Cheer

Written by Ellen Didier Posted in December, 2013

3 Fun Ways to Share Corporate Christmas Cheer

Each year Red Sage tries very hard to go above and beyond when sharing Christmas greetings with our customers and friends. We have learned a lot over the years about how to make our Christmas communication activities more meaningful and, yes, more engaging. Here are some of the things we do that have accomplished our goals of making people smile, getting them involved with our team, and helping give back to our community.

*Required Form Design

Written by Guest Blogger Sarah Heidtman Posted in November, 2013

*Required Form Design

Done! Submit! Confirm! … so close, but why is nothing happening? All I see on the screen is a bright red box informing me about an error: “There was a problem with your submission.” After scanning through the online form I noticed that I not only forgot to confirm the crucial information of my email address, but I also have the joy of re-entering all the information I strenuously gathered and entered seconds before.

Marketing That Matters

Written by Guest Blogger Written by Guest Blogger Katie Woods Posted in November, 2013

Marketing That Matters

You’ve all seen the commercial: A busy suburban mom with a young child in the back seat suddenly experiences car trouble that leaves her stranded in an unfamiliar place. With her car insurance agent on speed dial, she and her child are soon rescued and returned safely home by a polite, smiling agent. While it is obvious they are selling car insurance, more importantly, they are also providing security and peace of mind.

And Then They Tell Two Friends....The Importance of Testimonials and Referrals

Written by Guest Blogger Posted in October, 2013

And Then They Tell Two Friends....The Importance of Testimonials and Referrals

One of the first things I do when someone calls me to inquire about our services is ask, “How did you hear about us?” We like to keep track of whether it was our stellar marketing skills or our outstanding networking skills. Advice and tips on both of these skills can be found in prior blogs written by yours truly. Although, I am quite certain that you have already read and memorized all of my blogs. Ahem. I digress.

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