2012 was a good year in business for Red Sage, but a tough one for our team as several team members were facing significant personal challenges – not the least of which was Teresa's journey battling cancer. This certainly has a way of putting life's priorities into perspective because at the end of the day, as the head of Red Sage, I realize more than ever that the most important journey is the one we take as people, not as a company.
Articles in Category: 2012
You can ask anyone you meet about the value of social media, and unless they belong in one of those annoying GEICO commercials, they're going to have an opinion. There are the Negative Nellies who say it's a waste of time and money. The die-hard fans that can't go five minutes without saying "I need to Tweet this!" (Guilty as charged during our Christmas card stuffing extravaganza.) And those in between who believe they need to be more active on social media but don't really know where to start.
Click, click, click. You enter an address and wait for the web site to load. As the images and text appear, your eyes dart back and forth. And you make your initial decision to stay on the site or not. As Drew shared in last week's blog, that decision making time takes less than a second.
Your website provides potential customers with a first impression of your business. While you no doubt know how important first impressions are when meeting people, you may be surprised to learn, when it comes to your website, first impressions are made extremely quickly, are hugely influenced by design, and have far-reaching implications for your business.
If you thought Pinterest was just for crafters and moms, then think again. Pinterest has become the new way for companies to grow their business at no additional cost. For the Habitat ReStore, Pinterest has almost doubled our sales in the last couple of months! Pinterest has also broadened the customer base for the Restore.
Here at Red Sage, we look at business development in a different way. Well, actually, we like to think we look at everything in a different way, but that is beside the point. As a business development associate, I am very sensitive to the fact that while I am in “sales” I do not want to be viewed as just a salesperson or vendor. I prefer to be viewed as a partner.
Red Sage started blogging this year, and some of us are less than thrilled about it. I won't point any fingers, because when I point one at Kelli there'd be three pointed back at me, and that would be fairly accurate. The way this blogging thing works is each week one of the Red Sagers writes a post about his or her area of expertise. This is the last time my name comes in rotation before the new year. And for that reason, I'm taking a few liberties with this post. As I'm writing this, Dragon Lady doesn't even know what it's about.
Websites are not a "build it and they'll come" project. I've come to realize over the last few months that a lot of people are forgetting this very important fact. No matter how great the site is, it can't live up to its potential without a little more work afterwards. You would think that the idea of promoting your website would be a pretty obvious thought, but even the best of us tend to forget to do it when we get wrapped up in the day-to-day operations of our business.
One of my favorite things to do at Red Sage is to help potential business owners name their new company. What a privilege it is to be there at the birth of a company and to be involved in something as important as coming up with a solid business name and brand! Of course, we’ve also used this process to help existing businesses name brands, products, services, or even to create a tagline. Whatever you are naming in your business, read on to learn how to create a high-impact name that will get your new brand off to a great start.
Have you recently noticed that less people are visiting and engaging with your company Facebook page? What about on your personal page – have you noticed that you aren’t seeing a lot of posts from businesses you follow lately? If you answered yes to either of these questions, you’re not alone.