At Red Sage, when someone comes to us to help them build a new website, they have the option of writing the content themselves. Often, knowing that they possess the most knowledge about their company and industry, the client will choose to move forward on that path, but they often run into a few problems.
There is nothing I like better than a bucket of fried chicken – well you know, except maybe a FREE bucket of fried chicken (which I have been known to receive). Closely following that would be picking out gorgeous color combinations.
To continue the great advice Ellen gave last week on 4 Ways to Kick Start Your Marketing in 2015, the three Red Sage Marketing Coordinators, Amanda Andrew, Heather Thompson, and Katie Woods, spent some time researching one specific marketing trend or tool that they feel will greatly change how you reach your target audience in 2015.
Jumping into marketing your company at the start of the year can sometimes seem like a daunting task. Ellen has four ways you can kick start your marketing efforts this year.
A blog post is just like a Swiss Army knife. It may look ordinary at first glance, but a tug in a few areas and out will pop a wide assortment of content that you had no idea existed. A real time-saving, inspiring social media tool kit of posts, tweets, infographics, and so much more can be tucked into a few paragraphs of a single blog post.
We all have that special list of Christmas movies we watch every year. My list includes Home Alone, A Walt Disney Christmas, and all the others listed in this post. Today I want to take you on a holiday journey that shows how our favorite Christmas films relate to our businesses. Oh, by the way SPOILERS AHEAD!
While the elves are hard at work putting finishing touches on Santa’s special gifts in the North Pole, I want to share a few email marketing tips for all of Santa’s helpers a little closer to home.
Advertisers are pulling out the stops with new commercials hoping to divide consumers from their hard-earned dollar. As a designer I pay attention to advertisements and commercials for the new hot toy or gadget. Most people I know fast forward past commercials on their DVRs, but I actually enjoy watching them. Here are three of my favorites this season.
Today is Giving Tuesday. After the money spent on Thanksgiving dinners and Black Friday/Small Business Saturday/Cyber Monday deals, today is the day that you are encouraged to share a little of that money with a non-profit organization.
I have learned that the returns I get from my attendance at trade shows, often where Red Sage is an exhibitor, depend greatly on how much effort I put in before, during, and after each show. My top two "Go To" tools that have proven the most useful are LinkedIn and Twitter.
While we certainly love "out with the old, in with the new" when it comes to old websites, it is not always feasible to build a new company website every single year and believe me, the rapid change that we're experiencing in online trends and technology is making that short lifespan of a website more of a reality.
Here’s the thing: Blogs are a dime-a-dozen these days. Now more than ever, you need a way to stand out from the crowd. If you want a blog that people actually look at consistently, there are a few simple things you can do.
The holidays are fast approaching and, if you’re like many small business owners, your business depends on having a healthy 4th quarter. In a perfect world, you would already have your social media campaign strategy on paper and be implementing it; but if you haven’t started, it’s not too late to get your small business ready for the holidays. And then, bookmark this page for next year.
Let’s face it, we all have those days when we wake up in the morning and we feel like we are trudging through a barren desert void of good ideas. We try as hard as we can to find that one oasis in the desert, chock full of great ideas. Yet, sometimes it’s best to relax and let those ideas come to you. Brace yourselves: I'm about to share with you my patent pending (not really) guide to finding inspiration.
Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind.
I have a confession to make: I absolutely, positively adore Taylor Swift.
Her concert is the only one I have ever attended where the t-shirt line was longer than the beer line. My fiancé and I may or may not have been (but probably were) the only two adults at the show that did not have a child in attendance with us.
For years, the general rule for designing a website was to use a not-too-tall image, followed by a headline and text whose sole purpose was to attract the attention of a suitor named Google.
It was often frustrating for me because I’d have access to a stunning photograph deserving of a large footprint in the design. Coming from a print design background, I loved using large, striking photography. But a rule also borrowed from the print design world was to keep important text close to the top of a web design or “above the fold.” This phrase harks back to the days when newspapers were king, and top stories went above the folded crease.
There's a well-known quote by Charles Darwin that says:
"It is not the strongest or the most intelligent who will survive, but those who can best manage change.”
Now, I'm sure you're wondering what this has to do with building a website. Well, when it comes to building a website that functions well, looks good, and has a shelf life of more than a couple of years, it's pretty darn accurate.
I visited the World of Coca Cola in Atlanta with my family a couple of summers ago. While my daughters were most impressed with getting to taste dozens of brands produced by Coca Cola around the world, as a marketer I was most impressed with the story the museum shared of how the Coca Cola brand developed over time to become one of the world's most loved brands. There is little more rewarding in business than building a brand that people become emotionally connected to and passionate about. As business owners, how do we pull this off as we build our own brands?
Mirror, mirror on the wall, who is the thriftiest of them all? Me? I'll take that title gladly. As a lover of things free and cheap, I shared five best free marketing ideas and it was one of my favorite blog posts. Now, it is time to give out some more free marketing ideas.
As most of you know, I have accepted a new opportunity and will be moving on from this Island of Misfit Toys. As I was packing up my things, I came across an old dried out bottle of shoe polish. Why on earth do I have it, you might ask?
The traditional 4 Ps of marketing (Product, Price, Place, Promotion) are all about controlling your brand and guiding the stories, ads, and details released to the world. In today’s digital age, that traditional mindset just doesn’t work anymore.
I come from a college football town. (OK, I really come from a town where every single boy in my class had to play football to have a team, but I lived in, and went to college in, a college football town.) Badger fans take their football seriously – or so I thought until I moved to the South.
Here’s the scene: The new intern tasked to produce the company newsletter feels it needs a bit of holiday cheer. He chose a great photo and didn’t get too crazy with the fonts. But then he looked at the company logo. It looked stuffy and unfriendly to him. With the best of intentions he switched the logo’s teal to a holiday green and replaced the “o” in the company name with a clip art wreath.
It's a crazy busy time for the Red Sage web production department, and seems like a good time to reflect on and share a few of my favorite web projects… maybe even some of my favorite (and not so favorite) parts about building a website.