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How to Use 1 Blog Post 8 Ways?

Written by Guest Blogger Posted in 2015, January

How to Use 1 Blog Post 8 Ways?

A blog post is just like a Swiss Army knife. It may look ordinary at first glance, but a tug in a few areas and out will pop a wide assortment of content that you had no idea existed. A real time-saving, inspiring social media tool kit of posts, tweets, infographics, and so much more can be tucked into a few paragraphs of a single blog post.

Commercials I Love This Christmas

Written by Guest Blogger Posted in December, 2014

Commercials I Love This Christmas

Advertisers are pulling out the stops with new commercials hoping to divide consumers from their hard-earned dollar. As a designer I pay attention to advertisements and commercials for the new hot toy or gadget. Most people I know fast forward past commercials on their DVRs, but I actually enjoy watching them. Here are three of my favorites this season.

5 Steps to Getting Your Small Business Ready for the Holidays

Written by Guest Blogger Posted in November, 2014

5 Steps to Getting Your Small Business Ready for the Holidays

The holidays are fast approaching and, if you’re like many small business owners, your business depends on having a healthy 4th quarter. In a perfect world, you would already have your social media campaign strategy on paper and be implementing it; but if you haven’t started, it’s not too late to get your small business ready for the holidays. And then, bookmark this page for next year.

Finding Inspiration When Feeling Uninspired

Written by Guest Blogger Posted in November, 2014

Finding Inspiration When Feeling Uninspired

Let’s face it, we all have those days when we wake up in the morning and we feel like we are trudging through a barren desert void of good ideas. We try as hard as we can to find that one oasis in the desert, chock full of great ideas. Yet, sometimes it’s best to relax and let those ideas come to you. Brace yourselves: I'm about to share with you my patent pending (not really) guide to finding inspiration.

Go Big or Go Home

Written by Guest Blogger Posted in October, 2014

Go Big or Go Home

For years, the general rule for designing a website was to use a not-too-tall image, followed by a headline and text whose sole purpose was to attract the attention of a suitor named Google.

It was often frustrating for me because I’d have access to a stunning photograph deserving of a large footprint in the design. Coming from a print design background, I loved using large, striking photography. But a rule also borrowed from the print design world was to keep important text close to the top of a web design or “above the fold.” This phrase harks back to the days when newspapers were king, and top stories went above the folded crease.

The One Thing That Never Changes is... Change!

Written by Teresa Smith Posted in October, 2014

The One Thing That Never Changes is... Change!

There's a well-known quote by Charles Darwin that says:

"It is not the strongest or the most intelligent who will survive, but those who can best manage change.”

Now, I'm sure you're wondering what this has to do with building a website. Well, when it comes to building a website that functions well, looks good, and has a shelf life of more than a couple of years, it's pretty darn accurate.

A Quick Roadmap to Branding Your Business

Written by Ellen Didier Posted in September, 2014

A Quick Roadmap to Branding Your Business

I visited the World of Coca Cola in Atlanta with my family a couple of summers ago. While my daughters were most impressed with getting to taste dozens of brands produced by Coca Cola around the world, as a marketer I was most impressed with the story the museum shared of how the Coca Cola brand developed over time to become one of the world's most loved brands. There is little more rewarding in business than building a brand that people become emotionally connected to and passionate about. As business owners, how do we pull this off as we build our own brands?

There is no "I" in Team

Written by Guest Blogger (Also, Where Amanda uses Red Sage as a Model to Explain Football to Dragon Lady) Posted in August, 2014

There is no

I come from a college football town. (OK, I really come from a town where every single boy in my class had to play football to have a team, but I lived in, and went to college in, a college football town.) Badger fans take their football seriously – or so I thought until I moved to the South.

That logo could look so much better

Written by Guest Blogger Posted in August, 2014

That logo could look so much better

Here’s the scene: The new intern tasked to produce the company newsletter feels it needs a bit of holiday cheer. He chose a great photo and didn’t get too crazy with the fonts. But then he looked at the company logo. It looked stuffy and unfriendly to him. With the best of intentions he switched the logo’s teal to a holiday green and replaced the “o” in the company name with a clip art wreath.

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