Today we’re going to take a peek into the world of corporate campaigns. These huge projects are carefully planned, cooked, and served with the utmost care. So how do we cook up these campaigns? Is there a secret ingredient in creating them? Let me try to give you an idea with the following recipe:
Think it might be time for a logo refresh? Find out what Amanda thinks about that in this week’s #TipJarThurs video.
Mark’s recent blog post, Branding Leads to Top-of-Mind Awareness, reminded us that a company’s logo and slogan carry a lot of weight to customers. He visited several long-time successful brands that stay memorable and relevant. Companies like these teach us that branding should not be taken lightly.
If you have questions about why your logo looks different on different things, this week’s #TipJarThurs video is for you!
Your brand, much like yourself, changes over time. As your company grows to match the current social and economic demands placed upon it, it is your job to make sure that your brand stays relevant as well. A brand audit is a great way to do that.
Will we answer your question about #branding in today’s #TipJarThurs video? Find out!
A brand should capture a complete story for your company, organization, even your community. Within that story, you can create distinct identities for sub-sectors like city districts, service sectors, product lines, and more, through the use of text and/or color without changing the look and feel of your established brand.
Want to be effectively marketing your company but are short on time? Katie has you covered in this week’s edition of #TipJarThurs.
With so many different factors to keep up with, it can be hard to do SEO right. But, how you do it wrong? Here are five ways you can keep your site from showing up in a Google search.
Is keyword stuffing a good idea? Find out how Heather responds in this week’s #TipJarThurs video.
Ever hear folks talking about websites and they use a bunch of letters that sound like they belong with cars: GT, SS, GTO, SEO, SEF, URL? Okay, so maybe I’ve mixed them up a little bit. But just like the right tires can make a difference in the ride and performance of your car, there are things you can do to improve the performance of your website.
Want to know how important a blog is to your website? Watch our #TipJarThurs video to find out!
Starting on April 21, your website may disappear from mobile search results conducted via Google if it is not mobile friendly. The good news is that your rankings on desktop computer searches are most likely safe.
Are you struggling to have your website show up in organic search results? Are you considering online advertising? Let our #TipJarThurs video help you out.
I’m sure you’re wondering why this blog post has anything to do with a 90’s childhood delight. Well, if you’ve ever watched the Mighty Morphin Power Rangers, the story is pretty simple. A group of kids are secret super hero ninjas that ‘Morph’ right before your very eyes to kick the booties of the evil minions of Rita Repulsa and Lord Zedd (yes, I am a huge nerd and I’m super proud of it).
If you’ve recently launched a new website and are wondering how to get website traffic, watch our #TipJarThurs video!
We frequently hear the question, “What exactly is SEO?”
SEO became an Internet marketing buzzword several years ago, but we find that many people still do not understand the premise behind SEO – or how to make it work for their company.
So, you want to blog more, but just don’t think you have the time? Find out our best tips and tricks in this week’s #TipJarThurs video.
We recently completed a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis during our annual company retreat. While many people have heard of a SWOT, less people know what to do with the results.
We’ve all been there – a project coming up, and you’re feeling completely uninspired to work on it. This week’s #TipJarThurs video addresses the issue.
Pretend for a minute that I’m a game show host on the popular Family Feud, and I’m going to ask you to give me the top answer to 5 questions in 20 seconds. Previously, I had surveyed 100 people and compiled the top answers to each.
This person asks "What is your BEST advice for marketing my company?" How will Heather answer? Watch this week's #TipJarThurs video to find out!
If Google Analytics only tracks metrics for your website, can it really be that useful when determining your overall marketing strategy? Here are just a few ways that you can use Google Analytics to plan your marketing.
Written by Guest Blogger
Wondering about some affordable ideas for marketing your small business? You’ve come to the right place! #TipJarThurs
I love rock music and attend all the concerts I can possibly squeeze into a summer (why do they ALL have to tour during the same 4 - 6 month period??!??!). My son, Tucker, and I already have tickets to see Tesla, Styx, and Def Leppard this summer. Just waiting for some AC/DC tour dates in our area, and they’ll be on the list, too. I’ve raised Tucker to love music as well, and it’s been something we’ve shared as he’s grown up.