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Color: Psychology + Cultural Meaning

Written by Guest Blogger Posted in 2016

Color: Psychology + Cultural Meaning

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy?

4 Ways Social Media is Changing Video Marketing

Written by Guest Blogger Posted in 2016, June

4 Ways Social Media is Changing Video Marketing

Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing.- BUT social media videos play by different rules than traditional video outlets, and here’s how!

Print vs. Online: Where to Spend Your Advertising Dollars

Written by Guest Blogger Posted in 2016, March

Print vs. Online: Where to Spend Your Advertising Dollars

Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online advertising?”

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